The Field Marketing Specialist (FMS) supports the Field Marketing Manager (FMM) in making Red Bull #1 in their region. This is done by building the local face of Red Bull in their field in the most relevant way and in line with the global and national strategies and priorities: he/she gathers key local insights by building strong networks with specific communities & playgrounds including key opinion-leaders. He/she gives strategic input in project groups relevant to their region/focus area to create and implement innovative marketing initiatives encompassing local needs and specificities in the four pillars of the marketing mix (Consumer Collecting, Sports, Culture and Communications) and leveraging On Premise and Off Premise. The Field Marketing Specialist is constantly out 'in the field' to make things happen and remain 'on the pulse', this is not an 'office' job. He/she recruit, train, and oversee the team of Student Marketeers, our Brand and Product Ambassadors, for marketing initiatives in the region.