Overview
Senior Account Executive role at YouNet Media. YouNet AM is a member of YouNet Group—the leading SocialTech Group powering Sales, Marketing and Operations. YouNet AM is the pioneering Advocacy Marketing agency in Vietnam, powered by market-leading Social Listening & Social Influencer/Advocator Analytics platforms. We identify social advocates, understand their motivations, trigger them, and provide marketing solutions that drive results and maximize client ROI. This role involves turning data-driven insights into advocacy campaigns that captivate audiences and hit KPIs. You will guide a nimble team, translate client ambitions into authentic partnerships, protect project margins, and steer real-time performance dashboards while mentoring junior talent.
Roles & Responsibilities
* Project Management – 80%
* Client Servicing & Consultancy – 30%:
o Receive briefs, challenge and refine objectives.
o Draft scopes, cost estimates, and payment terms & secure approvals.
o Host weekly WIP calls and bi-weekly KPI reviews.
o Proactively suggest upsell/cross-sell opportunities. (nice-to-have)
* Campaign Execution & QA – 20%:
o Review scripts, captions, visual mock-ups; ensure legal claims compliance.
o Route feedback with Content Creative to Influencers.
o Schedule go-live, monitor real-time posts, troubleshoot instantly.
* Influencer Sourcing – 15%:
o Mine KOL/KOC database, run social-listening checks for fake followers & brand-safety.
o Negotiate & draft agreements, coordinate Accounting & Finance and Procurement.
o Maintain a live tracker of deliverables and payment milestones.
* Performance Tracking & Reporting – 10%:
o Build dashboards for EMV, engagement, SOV, CPE/CPA. Operate other tools of YouNet Group.
o Benchmark each influencer’s output; recommend optimisations.
o Deliver post-campaign reports and case studies.
* Cross-functional Collaboration – 5%:
o Foster seamless collaboration between functional teams and other YouNet Group agencies.
o Synchronise timelines and messaging consistency across channels.
* Team Management – 20%:
o Coach juniors on booking, campaign QA, and reporting processes.
o Update and improve SOPs, templates, and best-practice playbooks.
Work Relations
* Internal: Strategic Planning & Consulting, Content Creative, HR-O; Other Business Units: YNM, Buzzmetrics, Mango Digital; YouNet Head Office: HR, Finance & Accounting.
* External: Clients, third parties, suppliers, KOL/KOC, Talent Representatives/agencies.
Report to: Associate Account Manager
Promotion: Can be promoted to Associate Account Manager
Benefits
* Competitive salary, 13th month salary, annual BONUS
* Premium healthcare insurance
* 12 days of annual leave & 5 days of sick leave
* Performance appraisals and promotion every year
* Standard health check
* Company trip, Year end party, Team building
* Occasion-based offerings: Birthday, wedding, maternity, …
* Parking support
* Equipment for work (PC / laptop)
* Free in-house entertainment facilities: foosball, book tree, coffee and snacks
Requirements
Education: Having Bachelor’s degree in marketing & business is a plus
* Knowledge:
o Business English
o Digital Marketing
o Social Media
* Skill:
o Project management
o Organizational skills
o Multi-tasking
o Time-management
o Communication skill
* Experience:
o 3+ years in Account / Influencer Marketing, preferably agency side.
o Solid grasp of major platforms (Facebook, Instagram, TikTok, YouTube).
o Hands-on with social-listening tools (Buzzmetrics, YouNet, Brandwatch, etc.).
* Mindset/Attitude:
o Open-minded & proactive mindset
o Willing to work under pressure
o Hard-working
o Careful
Application
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Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Sales and Business Development
Industries
* IT Services and IT Consulting
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