Activation Manager - Northern Italy Apply locations: Milano | Time type: Full time | Posted on: Posted 19 Days Ago | Job requisition id: R25_01001
RESPONSIBILITIESDeep knowledge of the Core / Premium brands BVI's, ensuring updates with the BM / CPAEnsure the update of all new Brand Assets that can be adapted / used by the team in the Brands sharing toolsResponsible for the Core and Premium brands On-Trade tailor-made Visibilities and Activations in line with the IAP Activities and customer agreementsVisit outlets to assess if proposed brands fit and gather customer feedback for tailor-made visibilitiesLead the development and implementation of customer-focused materials and programs according to Brand toolkits, local social responsibility policies, and regulationsManage BTL Agency concerning On-Trade execution projects: Briefing, Production, and ActivationCollaborate with Design Agencies for brand visuals, ensuring approval from the Business Managers and customer, with necessary revisionsCoordinate with production agencies to produce tailor-made visibility materials, aligning costs and ensuring execution excellenceMaintain and update an On-Trade Execution Activity Calendar with project timelines and KPIs, ensuring accurate communication to sales and customersVisit outlets with agencies to confirm execution aligns with approved designsFollow up on visibility evaluations with sales support to measure KPIs and deliver reportsManage all local Brand Activations for Core and Premium brands, ensuring KPIs are met and reports are providedOversee the On-Trade CPA A&P budget to maximize efficiency within approved limitsPlan weekly field visits with sales to evaluate potential new visibilities and update existing ones in high-potential outletsInfluence development of On-Trade Channel Strategies through the IAP process to drive growthUtilize social networks responsibly to communicate activations and monitor key outletsSKILLSTHE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY : Experience managing Key CustomersStrong interpersonal, communication, and influencing skillsOwnership, teamwork, and objective-focused mindsetProven track record in Commercial / Trade MarketingFluency in Italian and EnglishField sales experienceKnowledge of sales effectiveness tools and category managementWillingness to travel and flexible scheduleSocial media management experienceAttention to detail and executional excellencePassion, ownership attitude, leadership, and proactivityGrowth and teamwork orientationStrong organizational skillsLEADERSHIP AGILITYAt Bacardi, we value attributes that elevate our 3Fs: Fearless, Family, and Founder culture.
We foster a culture of belonging, self-awareness, people agility, results and mental agility, and change agility, promoting diversity and fairness.
Perks of Working for UsWe offer a comprehensive Total Rewards package including competitive pay, benefits, incentives, allowances, and well-being programs, with a focus on performance-based rewards.
About BacardiWith over 160 years of heritage, Bacardi is a family-owned spirits company with more than 200 brands.
Join us to be part of this legacy and unleash your potential.
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