About the RoleAs a Senior Sales Operations Manager, you will be instrumental in driving our sales team's success by optimising our lead management processes. You will play a pivotal role in nurturing leads, improving conversion rates, and enhancing overall sales productivity.What you will doLead Generation and Capture- Collaborate with the marketing team to ensure a seamless transfer of leads generated through various channels.- Implement and manage lead capture tools and forms to effectively collect lead information.Lead Qualification and Scoring- Develop and maintain lead scoring models to prioritize leads based on their potential value.- Use data enrichment tools to supplement lead information and improve qualification accuracy.Lead Assignment and Routing- Create and manage lead assignment rules to ensure leads are distributed to the most appropriate sales representatives.- Assist in defining and managing sales territories to optimise lead distribution.- Ensure that both inbound and outbound leads are efficiently managed within the funnel, ensuring no lead is overlooked.Lead Nurturing and Engagement- Develop and implement personalised lead nurturing campaigns to engage and qualify leads.- Utilise marketing automation tools to automate lead nurturing processes, ensuring consistent follow‑up and engagement.- Plan and execute seasonal and category‑specific lead campaigns in collaboration with the marketing team, aligning efforts with sales objectives.Sales Support and Enablement- Support sales executives with HubSpot automation, ensuring they have the tools and resources they need to succeed.- Manage and optimise the knowledge base, sales playbook, and collateral to enhance the sales team’s efficiency.- Regularly reshuffle and refine lead assignment and workflows to adapt to changing sales strategies and goals.Lead Performance Tracking- Monitor lead progression through the sales funnel to identify bottlenecks and areas for improvement.- Analyse lead conversion