Senior manager media and connections

In this role you lead localized media activation for Coca-Cola’s portfolio in Italy and Albania, translating central plans into market-ready media strategies. You work with brand teams, IMX colleagues, agencies, and local partners to maximize impact across key channels while driving efficiency and insight-driven optimization. You own day‑to‑day planning, execution, and performance tracking, shaping the local media agenda with a mix of strategic input and hands‑on delivery. You’ll be pivotal in delivering ROI‑focused, cross‑functional media plans that support growth and brand narratives.

• Translate central connections and IMX plans into market‑specific media plans reflecting local realities
• Lead media planning across TV, OOH, Audio, Paid Social, Search, Programmatic, Retail Media, and Digital Video
• Adapt assets, formats, and timing for relevance in Italy and Albania
• Manage day‑to‑day communication and performance routines with media agencies
• Review and guide implementational plans with strong KPIs (CPM, CPT, viewability, reach quality)
• Support negotiations for media placements ensuring efficient, high‑value buying
• Collaborate with cross‑functional partners to align plans with campaigns and growth levers
• Monitor performance using MMM, brand lift, platform data, and IMX dashboards;
  lead post‑campaign evaluations
• Ensure governance with Responsible Marketing, budget accuracy, and financial discipline
• Deliver an integrated Paid, Owned, Earned, and Shared media plan and collaborate with social/influencer teams
• Localize central guidance and align with global playbooks;
  share learnings across markets
• Operate with ownership, independent problem solving, and a balance of strategy and execution
• Work in a small, agile Top9 team environment

• 7-9 years in media planning, buying, digital advertising, or connections roles (agency and/or client side)
• Strong knowledge of the Italian media landscape (digital, programmatic, social, retail)
• Experience managing media budgets and optimizing investment performance
• Strong analytical skills to interpret KPIs and drive optimization
• Experience collaborating with agencies, bottlers, crossfunctional teams, and commercial partners
• Strong project management, prioritization, and communication skills
• Comfort working in a fast‑paced, resource‑lean environment
• Fluent in Italian and English;
  additional languages a plus

• medical benefits
• financial benefits
• annual incentive (15%)
• career growth opportunities
• autonomy in a small, empowered team
• global capability access