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Martech solution manager

De’ Longhi Appliances S.r.l.
Pubblicato il 27 gennaio
Descrizione

PpbPurpose : /b The MarTech Solution Manager role is the strategic backbone of our marketing data ecosystem — a unique hybrid of Strategist, Analyst, and Architect. You will be the driving force behind the marketing technology stack, bridging vision with technology to enable data-driven decision-making. This role is ideal for a proactive leader who thrives on navigating complex infrastructures and the cookieless landscape with creativity and confidence. /p h3MarTech Leadership /h3 ul liDesign, own, architect, optimize, and evolve the marketing technology stack with a focus on scalability, segmentation, acquisition, attribution, and customer lifetime value use cases. /li liOversee system integrations, API design, platform configurations, lifecycle maintenance, integrated dashboards, AI experimentation in strict adherence with governance standards. /li liDevelop robust data and analytics frameworks, informative dashboards, and comprehensive KPI measurement plans to track the performance of the MarTech stack and marketing programs. /li liTroubleshoot technical and process issues, translating complex requirements into clear actions and communicating trade-offs across teams. /li liDevelop playbooks, documentation, and internal training to elevate MarTech literacy across teams and global markets. /li liHelp define business processes and guide teams in leveraging platforms to drive operational efficiency and marketing effectiveness. /li liLead technology evaluation and vendor selection aligning with key stakeholders and identifying opportunities for innovation and capability expansion. /li /ul h3Qualifications Experience /h3 ul liMaster Degree in computer science, business informatics, information systems, digital marketing, data analytics or closely related fields. /li li+7 years of experience in Data Strategy and Data Analytics /li liProven expertise with DSP, CRM, DMP, CDP, GCP, dbt, Salesforce, Azure, Looker or similar /li liStrong understanding of marketing ecosystems — audience segmentation, paid media, adtech, website analytics, identity solutions, data visualization, Apps. /li liExpertise with APIs, machine learning, LLMs and Agentic AI /li liExcellent client facing skills, with the ability to translate complex technical details into business value /li liKnowledge of privacy and compliance frameworks in a cookieless MarTech setup /li liPreferable work experience within an agency, martech / adtech company or consultancy /li liStrong oral and written communication skills (English a must, Italian a plus) /li /ul pWe are an Equal Opportunity Employer, we reject and condemn any form of discrimination including discrimination based on age, gender, sexual orientation, health, race, nationality, cultural background, political opinions and religious beliefs, and membership of associations and trade unions. /p /p #J-18808-Ljbffr

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