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Senior product marketing specialist, software development kit

Ancona
beBee Careers
Pubblicato il Pubblicato 9h fa
Descrizione

The Role of a Product Marketing Manager is to drive engagement with our SDK and developer community, shaping the bigger story - how our features work together to solve real problems, how we're different from the market, and why that matters to the people we serve.

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About This Opportunity

We are seeking a strategic, curious, and highly collaborative Product Marketing Manager to lead the go-to-market strategy for our SDK product. As a key member of our team, you will sit at the intersection of Product, Marketing, and Sales — shaping messaging, driving launches, and connecting the dots between what we build and the value our customers experience.

This role requires someone who has experience bringing SaaS products to market and can apply that expertise to help us grow. You will be responsible for becoming a subject matter expert on the Beefree SDK, the market, and our customers, grounding your work in customer insights, competitor awareness, and deep product understanding.

You will craft clear, differentiated messaging and positioning for the Beefree SDK, leading product launches by developing thoughtful go-to-market plans that align Product, Engineering, Sales, and Marketing — and ensure readiness across all customer-facing teams.

Additionally, you will partner with our Developer Advocate to co-create technical stories, identify pain points from the dev community, and produce content that resonates with technical audiences. You will also measure and optimize GTM impact by collaborating with Product and customer-facing teams to track adoption and understand what resonates with our audience—and use those insights to refine messaging, roadmap alignment, and campaign effectiveness.

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Your Key Responsibilities

* Become a subject matter expert on the Beefree SDK, the market, and our customers.
* Craft clear, differentiated messaging and positioning for the Beefree SDK.
* Lead product launches by developing thoughtful go-to-market plans that align Product, Engineering, Sales, and Marketing.
* Partner with our Developer Advocate to co-create technical stories.
* Measure and optimize GTM impact.

You will thrive at the intersection of teams: This role spans development, product, marketing, sales, customer support, and just about everyone else—so exceptional collaboration skills are essential.

Some benefits vary by location. Our team will answer specific questions during the hiring process.

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