PByblos is a Ready-to-Wear Contemporary Brand that embraces an unexpected and innovative philosophy, with a cool, young, fresh, and rock-chic, dynamic soul. /ppNature is brought to life using eco-friendly materials and a focus on environmentally safe and cruelty-free fashion systems. The brand's symbols are the four natural elements: air, water, fire, and earth. These symbols represent the purity of Byblos’ graphic design and embody the concept of Nature’s Perfection, merging two contrasting worlds that form the brand’s DNA. /ppThe brand’s concept is based on the fusion of Nature and high-tech, creating a tech-chic-rock aesthetic. It draws inspiration from Music, Contemporary Art, Street Culture, and Nature, which combine into a unique expression of Inclusion, Diversity, and Innovation. /ph3Responsibilities /h3olliDefine and implement the overarching marketing strategy across all channels (digital, retail, experiential, influencer, CRM). /liliLead market and brand positioning initiatives to increase brand equity, desirability, and cultural relevance. /liliDrive integrated go-to-market plans for seasonal collections, product launches, exclusive collaborations, and special projects. /liliDesign and execute high-impact product launches and brand events, both physical and digital, aligned with cultural moments and audience behavior. /liliAnalyze performance data and consumer insights to optimize acquisition, engagement, and conversion across funnels. /liliOversee content and communication strategies in collaboration with creative and social teams, ensuring coherence across all brand touchpoints. /liliScout and propose high-impact partnerships, media strategies, and innovation opportunities (AI, AR, community activations). /liliAct as a strategic advisor to the leadership team, aligning marketing vision with business growth objectives. /li /olh3About Byblos /h3pAt Byblos, nothing stands still — and neither do we. We are rooted in Italian craftsmanship and are constantly evolving at the intersection of fashion, art, technology, and music. Our team is young, dynamic, and driven by a shared vision: to push boundaries, experiment boldly, and shape what’s next. /ppJoining Byblos means entering an environment that thrives on creativity, speed, and transformation. We believe innovation occurs when diverse disciplines collide, fostering a culture where ideas move quickly, roles are fluid, and talent is empowered to grow. /ppIf you’re passionate, curious, and energetic, this is the place for you. We’re not just chasing what’s next — we’re building it, one bold idea at a time. /ph3Minimum Requirements /h3ulliProven experience in strategic marketing roles within fashion, luxury, lifestyle, or culturally-driven brands. /liliStrong background in brand building, digital growth, and performance marketing. /liliAbility to think both creatively and analytically, comfortable switching from storytelling to data models. /liliDeep understanding of Gen Z and Millennial consumer behaviors, digital ecosystems, and emerging tech trends. /liliProven ability to work cross-functionally with creative, e-commerce, and product teams. /liliExperience with AI-powered marketing tools, retail activations, and international brand expansion. /li /ul #J-18808-Ljbffr