Role
Social Media Manager
Location: Segrate, Milano, Italy
Role Mission
Working in partnership with our client, the Social Media Manager will be the go-to source of knowledge and inspiration for best practices and innovation in your market and responsible for content performance during publishing and distribution, using real-time data and A / B testing to inform iterative, incremental optimisation against client objectives - be that reach, actions or retained audience growth.
About the Team You Will Be Joining
Reports to the Social Strategist
What You Will Be Doing in Your Role
* Work in true collaboration with the local client and be responsible for Brand Guardianship as the Steward of their online personality
* Driving dialogue with consumers
* Lead social and community management for key product launches, events and activations
* Build, engage and proactively support social community through all key channels including Facebook, Instagram, Twitter, TikTok, and support the main campaigns each year
* Provide strategic best-in-class advice to the client and agency teams
* Write inventive, attention-capturing posts in local language based on input from the international creative team / copywriter
* Potentially attend and post from live events
* Publish content with strong brand ambassadorship
* Maintain influencer relationships and reposting
* Responsible for content performance during publishing and distribution, using real-time data and A / B testing to inform iterative, incremental optimisation against client objectives
* Drive audience growth, engagement and organic reach
* Manage social boosting to optimize conversion and success against campaign KPIs
What Skills Will Help You Be Successful
* Excellent client engagement skills with the ability to proactively organise and influence clients and build strong and effective working relationships
* Be a level, strategic thinker
* The ability to spot opportunities to create content and help clients achieve their business ambitions in line with their content pillars
* Entrepreneurial and proactive in approach and attitude
* Successful implementation of content measurement and testing
* The ability to manage client expectations when delivering projects
* Excellent written communication skills, and the ability to develop the voice of the brand within it
* Professional and works well under pressure, retaining confidence of the client
* Keen and active interest in digital trends and popular culture
* Food experience advantageous
* Experience with working with a social media management tool
* In-depth understanding of paid media and the role of influencers
About Our Company
Many companies talk about having a unique and thriving business model, but the Inside Ideas Group truly does. This means that we have been named in the top 500 of the Financial Times fastest-growing companies in Europe 2018!
What IIG does is provide clients with dedicated, on-site agencies that are built from the ground up. These agencies live and work right at the very heart of our client's organisation. Delivering precisely the skills and capacity they require, complemented by brand talent from our whole business on everything from planning to execution. This business model creates a truly entrepreneurial, fast paced, challenging and rewarding environment to work in!
Our Values
* Ambitious to succeed
* Imaginative to push the boundaries of what's possible
* Inspirational to do groundbreaking work
* Always learning and listening to understand
* Results-focused to exceed expectations
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Job Id : 5773
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Inside Ideas Group and its' affiliates are equal opportunity employers committed to creating an inclusive environment.
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