Merkle is a global data-driven, technology-enabled performance marketing agency and the largest independent agency in the US for CRM, digital, and search. For more than 28 years, Fortune 1000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We work with brands like Dell, T-Mobile, Samsung, Geico, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Susan G. Komen, and many others to build and execute customer centric business strategies.
* Job Description
For our office in Milan, we are looking for a Data Strategy Lead who will manage a team of 8 people, leading the business & communication outcomes analysis.
Main goals : measure the client’s communication strategy effectiveness to identify insights and actions and optimize client’s media strategy.
The purpose of this role is to support business requirements’ analysis, develop insights from various data assets, lead the development of statistical models and contribute to define strategic business decisions in different industries.
You will work in a young, dynamic environment, with transversal skills and strongly based on teamwork, mutual collaboration and autonomy.
* Key responsibilities
* Managing complex analysis using different tools and data analysis techniques;
* Define and report actionable insights;
* Shares complex quantitative analysis in a clear, precise and actionable manner internally and with clients;
* Collaborates with different business units at various management level to develop a strategy and execution plan that drives results;
* Deep dives in clients’ business : understanding their challenges, objectives, external economic environment, able to get into the business model of the clients;
* Lead multiple projects at the same time.
* Qualifications
* Degree in Business and Economics, Data Science or equivalent (Statistics, Math);
* Specialization in Business Analytics;
* Deep knowledge of Marketing and Digital Media;
* Problem solving and Strategic thinking;
The knowledge of the following will be considered as a plus :
* visual analytics tools (Tableau, Power BI);
* marketing mix modelling;
* Able to work in team and to handle tight deadlines.
Additional Information
We work with highly motivated people, who support and enrich each other. We live the possibilities of the digital world through home office, meaning you can work anywhere with flexible (annual) working hours. We also value face-to-face exchanges - coffee or tea, biscuits or fruit are all welcomed on board and shared throughout our offices.
If you ever feel the need to take a break from the digital world, we love to get hands on together and use pens, paper, and whiteboards for brainstorming sessions. Need to clear your head? Hit the foosball table, PlayStation, massage bench or yoga mat. For networking and (brain) food, we offer regular exchange formats, like meetings, tech labs and more. Not enough? We are full believers in education and support training, whether it be internally or externally. We support you.
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