Stellantis is a leading global automaker and mobility provider that offers clean, connected, affordable and safe mobility solutions.
Our Company's strength lies in the breadth of our iconic brand portfolio, the diversity and passion of our people, and our deep roots in the communities in which we operate.
Our ambitious electrification and software strategies and the creation of an innovative ecosystem of strategic, game-changing partnerships are driving our transformation to a sustainable mobility tech company.
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The driving force behind us is the diverse and talented group of men and women around the world who bring their passion and experience to their work every day.
And while we are a truly global organization, we remain deeply rooted in the communities in which we operate and where our colleagues live and work.
With industrial operations in nearly 30 countries, Stellantis could consistently exceed the evolving needs and expectations of consumers in more than 130 markets, while creating superior value for all stakeholders.
The Data-Driven Activation Specialist is part of the EE CRM, Digital & Data-Driven Marketing Department within the Regional Marketing, Performance & Events Business Unit.
The primary responsibility of this role is to support Brands and Markets in implementing data-driven customer activation journeys aimed at maximizing customer loyalty and retention, as well as boosting lead generation and funnel conversions.
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Define and drive the overall activations use cases, ensuring alignment with business goals and customer-centric principles
• Drive the Omnichannel Activations framework, integrating product launches, tactical campaigns, onboarding, ownership, and anti-attrition programs
• Collaborate with brands and markets to design and optimize omnichannel campaigns to drive business value
• Drive innovation such as launching new activation channels, tools and usage of AI, Gen AI or AI agents in process workflows.
• Drive the Prospecting and Loyalty journey and define use cases from design to go-live and optimization
• You are the spider in the web working with cross functional departments & markets like: IT, data, brand marketing, sales, and customer experience teams
• You convince stakeholders with data insights and strong communication skills
• Possibility to travel in Europe to visit markets & brands
• Drive change management within the European Stellantis organization
• Be pathfinder on data driven marketing, organization change management, drive new business use cases
• Ensure all omnichannel activations comply with data privacy regulations and internal governance standards
• Campaign conversion rates (contribution to FCOs)
• CDP adoption & activation rate across markets and brands
• Able to communicate in professional English language verbal and written