Ph3Franchise Lead – Multiple Myeloma /h3 pbLocation: /b GSK Verona, Italy /p pbEmployment type: /b Full-time, Permanent /p pbMission /b /p pDrive the national success of the Franchise by ensuring strong commercial performance, launch excellence, market development, and a high-performance culture. The Franchise Lead owns the PL, defines the strategic direction, and leads Sales Marketing teams, ensuring full cross-functional alignment and consistency with GSK’s global and regional priorities. /p pbKey Responsibilities /b /p pbStrategy Governance /b /p ul liOwn the bFranchise PL /b, driving revenue growth, market share expansion, and delivery of business objectives. /li liTranslate global and regional strategy into a clear, actionable bNational Franchise Plan /b. /li liLead blaunch readiness /b and blifecycle management /b for Franchise assets, including new indications and launches /li liChair bcross-functional governance /b (Medical, Market Access, IHSM, Regulatory, Supply), ensuring defined stage gates and clear decision rights. /li liOversee the development and execution of bIntegrated Launch/Asset Plans /b, including evidence dissemination, access milestones, and supply chain readiness. /li /ul pbGo-to-Market Commercial Excellence /b /p ul liDesign the bgo-to-market model /b, optimizing segmentation, targeting, and territory planning to maximize penetration and ROI. /li liLead the bomnichannel commercial strategy /b, ensuring promotional compliance and delivering a compelling customer experience. /li liDevelop differentiated bvalue propositions /b based on clinical insights, real-world evidence, and unmet needs in multiple myeloma. /li liPartner with Market Access on bHTA, pricing and access strategy /b, integrating clinical evidence and system value. /li /ul pbPeople Leadership Field Readiness /b /p ul liLead and develop Marketing and Sales teams, fostering a culture of ownership, accountability, and high performance. /li liEnsure bfield readiness /b through role-based training, coaching, objection-handling tools and sessions, and sales enablement programs. /li liEnable partnerships with bExternal Experts, scientific societies, patient associations /b, and bHematology Accounts /b acting as the key external representative for GSK. /li /ul pbBusiness Performance Continuous Improvement /b /p ul liConduct performance reviews using defined bKPIs /b, applying a test–learn–scale approach for post-launch optimization. /li liEnsure coordination across bsupply, demand planning, distribution, and patient support programs /b. /li liIdentify and implement binnovative initiatives to expand access /b and improve outcomes for patients living with multiple myeloma. /li /ul pbExperience Skills /b /p pbProfessional Experience /b /p ul lib10+ years /b in commercial and/or marketing roles in the pharmaceutical industry, with bat least 3 years /b leading launches and cross‑functional launch governance. /li libStrong experience in /b bOncology or Onco‑Hematology /b, preferably including multiple myeloma or similarly complex therapeutic areas. /li liProven track record in managing and growing strategic franchises or high‑priority assets. /li liPreference for profiles with Global or Regional launch experience with experience leading Oncology product launches including cross‑functional readiness, stakeholder engagement, commercialization strategy and measurable market access/uptake outcomes. /li liProven experience in customer insight generation, commercial analytics and performance measurement. /li liFluent in Italian and English language (spoken and written) is required. /li /ul pbTechnical Leadership Skills /b /p ul liDemonstrated partnership with bMedical Affairs, Market Access /b, bGovernment Affairs /b and enabling functions, with ability to translate evidence into compelling value narratives. /li liStrong people leadership, decisive execution, and excellent executive communication. /li liProficiency in bdata analytics, AI tools /b, CRM systems, and omnichannel platforms. /li liExperience in bfield force effectiveness /b, change leadership, and capability‑building within commercial teams. /li /ul pWe are committed to creating an inclusive workplace where everyone can thrive. If you are passionate about making a difference and have the skills and experience, we are looking for you, we encourage you to apply. /p pbClosing Date for Applications: 31st December 2025 (EOD) /b /p pPlease take a copy of the Job Description, as this will not be available post closure of the advert. When applying for this role, please use the ‘cover letter’ of the online application or your CV to describe how you meet the competencies for this role, as outlined in the job requirements above. The information that you have provided in your cover letter and CV will be used to assess your application. /p pbWhy GSK?br/Uniting science, technology and talent to get ahead of disease together. /b /p pGSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale. /p pPeople and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people. /p pIf you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at (US Toll Free) or (outside US). /p pGSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law. /p pPlease note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK’s compliance to all federal and state US Transparency requirements. For more information, please visit the Centers for Medicare and Medicaid Services (CMS) website at /p /p #J-18808-Ljbffr