Together with the Country Marketing Manager New Markets, you are the driving force behind the planning, implementation and execution of the overall Italian marketing strategy and execution. You'll build campaigns that people remember, create stories that resonate, and bring customer and market insights to life. Your work will directly empower Sales, elevate our brand and fuel our growth in one of Europe's most exciting markets through lead generation programs, continuous attention to brand visibility and providing local customer and market insights. Because online performance is so important, you will actively participate in sales and marketing operations and therefore this role has a strategic, a tactical and an operational dimension. You are able to story tell in excellent Italian language, verbally and in writing - to cover all aspects of content development.
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As BauWatch scales in Italy, we aim to evolve this position into a dedicated Country Marketing Manager role. If you're driven, ambitious, and excited to shape a national marketing function, you'll feel at home here.
Translate the global marketing strategy into impactful local actions - from brand to lead generation within defined online and offline channels - in close cooperation with the Sales Team.
Develop, implement and refine the Italian marketing strategy and associated budgets & KPIs, together with the Country Marketing Manager New Markets.
Develop, implement, adjust and analyse digital marketing campaigns arising from the commercial calendar
Enrich marketing campaigns with compelling Italian content creation: brochures, flyers, blogs, customer stories, videos, social posts - content that makes people feel engaged with BauWatch.
Own our Italian social channels and tell the BauWatch story in a way that fits the Italian market.
Deploy all Italian marketing information systems, including CMS, tooling for email marketing & marketing automation, customer review tooling, web analytics, Google Datastudio and online advertising systems.
Contribute to cross-departmental projects based on subject expertise.
Continuously follow developments in the marketing field and proactively sharing with other team members.
Share best practices, proactively working together to achieve goals with MT, Group Marketing Officer and other BauWatch functions.
Work closely with the entire Marketing Team and the Italian Sales Team, share ideas, challenge each other and push quality forward.
Build, run and optimize digital marketing campaigns from our commercial calendar through profound data analysis. Use tools and platforms (HubSpot, Salesforce, Google Data Studio, SemRush, Mailchimp, etc.) to turn data into decisions.
Ensure a high-quality execution of all design, communication and content activities -online and offline.
Most importantly you are thrilled to capture the entire Marketing world of responsibilities- from brand, communications, content, PR, event to lead generation- in a data & analytics manner. You give colour, passion and shape to this role and accompany us in turning the Italian BauWatch story into an even bigger success story. On top you stand for team spirit, social competence and initiative in a hands-on mentality.
Registered under the Protected Categories (Legge 68/99)
~3+ years of experience in B2B marketing.
A degree in Marketing, Economics, Business Administration or a related field.
Excellent Italian content creation skills and confident communication in English.
Comfortable working with tools like Salesforce, Lemlist, HubSpot, Hootsuite, Mailchimp, SEMrush and Google Data Studio.
You manage your projects independently in close cooperation with the marketing team and in project teams.
Work in a dynamic, environment where your contributions make a real impact.
A hybrid work model based in Buccinasco (MI). xrdztoy