Position Title: Social & Digital Specialist Hybrid : 2 days in the office and 3 days working remotely It takes great people to achieve greatness. People who care about making things better For Those Who Make The World™. Join our top-notch team of approximately 43,500 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.
As the Social & Digital Specialist, you’ll be part of our GCX SEMEA team. Develop and execute social media strategies that support global and regional brand plans and deliver against key marketing initiatives. Align campaign objectives and content execution, including lead generation activities, in partnership with the Local Digital Marketing Manager and Central Brand Teams.
Manage organic and paid social media activity across relevant channels, while incorporating user-generated content into broader brand strategies. Act as a brand ambassador by engaging with audiences, responding to questions and queries, and nurturing positive brand relationships in line with tone of voice guidelines. Monitor brand sentiment through social listening and use insights to strengthen customer experience, support customer retention, and help acquire new customers.
Interpret performance metrics and act on insights to optimise campaign execution and improve social media effectiveness. Manage social media operations through agreed technology platforms such as Social Bakers and other approved tools. Partner closely with customer support teams to resolve customer service issues raised through social media channels.
Track, evaluate, and report regularly on social media interactions, campaign performance, and audience engagement. Monitor trends across social, digital, and mobile media, and contribute innovative ideas through regular brainstorming sessions to support business growth. You love to learn and grow and be acknowledged for your valuable contributions.
In fact, you embrace it. Wouldn’t it be great if you could do your job and do a world of good?
Exceptional
English communication skills, both written and verbal, with the ability to engage consumers while maintaining brand integrity. In-depth knowledge of major social media platforms, along with hands-on experience managing social communities in a professional or corporate environment.
Experience executing and coordinating Facebook advertising campaigns and broader digital marketing campaigns. Strong analytical, organizational, and project management skills, with the ability to process data, interpret performance metrics, and thrive in a fast-paced environment.
Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
Learn: Have access to a wealth of learning resources, including our digital learning portal.
Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices. More than a driving force in outdoor power equipment. More than a global leader in industrial. The successful candidate may be eligible for annual merit increases.