Overview
Bridgestone Americas, Inc. (BSAM), headquartered in Nashville, Tennessee, and Bridgestone Europe, Middle East and Africa (BSEMEA), headquartered in Brussels, Belgium, operate collectively as a “Bridgestone West” strategic region. This region services the strategic business needs of teams across the Americas, Europe, Middle East and Africa. BSAM and BSEMEA are subsidiaries of Bridgestone Corporation, globally headquartered in Japan. Bridgestone and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand products and solutions to address the needs of a broad range of customers and industries.
Job Snapshot
* JobReq ID: 54292
* Type of work: Hybrid
* Type of contract: Open-ended/permanent
* Full/Part Time: Full time
* Location: Vimercate (MB), IT
About The Role
Job Purpose
The Trade Marketing Specialist plays a key role in the execution and development of Trade Marketing strategies, supporting the company’s Go-to-Market approach through a combination of trade activation, promotional execution, digital tools, and project management. The role contributes to the planning and delivery of sell-in and sell-out initiatives, enhancement of brand visibility at point of sale, coordination of digital platforms and trade programs, and measurement of ROI and effectiveness. The position works cross-functionally with Sales, Marketing, Finance, Operations, IT and external agencies to ensure consistent execution, operational excellence and measurable business impact.
Responsibilities
* Trade Marketing Planning & Execution
* Support the execution of Trade Marketing initiatives in line with company priorities and Go-to-Market strategy.
* Contribute to sell-in and sell-out promotional activities, trade programs and activation plans.
* Ensure consistency and alignment of trade initiatives across products, campaigns and touchpoints.
* Support the rollout of new initiatives, ensuring quality of execution and respect of timelines.
* Trade Activation, POS & Assets Management
* Localize and adapt trade marketing assets, sales enablement tools and POS materials for the local market.
* Ensure brand visibility and consistency at point of sale in line with marketing and product priorities.
* Support activations, customer events and commercial initiatives as part of the trade marketing mix.
* Act as a bridge between central guidelines and local execution.
* Digital Platforms & Trade Tools
* Support the management and evolution of digital platforms and trade marketing tools (e.g. B2B/B2C platforms, loyalty or promotion portals).
* Contribute to the rollout of new features, workflows and marketing automation initiatives.
* Coordinate the localization and implementation of digital solutions supporting trade activities.
* Monitor platform usage and performance, identifying improvement opportunities.
* Project Management & External Agencies Coordination
* Coordinate external agencies and service providers involved in trade marketing and digital projects.
* Plan and manage project timelines, tasks, dependencies and deliverables.
* Ensure effective communication and alignment among internal and external stakeholders.
* Support tenders, supplier selection processes and ongoing vendor management.
* Budget Management & Performance Monitoring
* Support the planning, monitoring and governance of the Trade Marketing budget across initiatives and projects.
* Track budget allocation, commitments and actuals in collaboration with Finance and internal stakeholders.
* Ensure budget accuracy, consistency and alignment with approved plans and timelines.
* Monitor performance and ROI of Trade Marketing activities, linking investments to business impact.
* Provide reporting and insights on budget status and effectiveness of initiatives.
* Act as a reference point for budget monitoring across the Trade Marketing team, ensuring visibility and control.
Qualifications & Skills
* Education: University degree in Economics, Marketing, Business Administration or similar.
* Experience: Minimum 2-3 years of experience in Trade Marketing or similar execution-focused marketing roles, preferably in industries with strong POS, promotional and commercial activation dynamics.
* Technical Skills: Good knowledge of Trade Marketing principles and execution; proficiency in Microsoft Office (Excel, PowerPoint, Word); strong understanding of sell-in and sell-out mechanisms; experience in POS activation, trade programs and promotional initiatives; project management skills applied to trade marketing activities; market and customer journey understanding; experience with digital trade tools and platforms.
* Soft Skills: Strong collaboration and teamwork mindset; planning, organization and prioritization skills; problem-solving and decision-making ability; adaptability and flexibility in a dynamic environment; performance-driven and results-oriented attitude; ability to learn and manage complexity.
* Languages: Italian: fluent (written & spoken); English: professional (written & spoken).
What We Offer
At Bridgestone, what really matters is to foster co-creation opportunities and empower you to be creative and curious to make mobility safer, more efficient, and more sustainable for future generations. We offer:
* A supportive and engaging onboarding experience to ensure a smooth transition into our team.
* The opportunity to develop and grow, through training and regular mentorship.
* Corporate Social Responsibility activities.
* A truly global, dynamic and challenging work environment.
* Agility and work/life effectiveness and your long-term well-being.
* A diverse and inclusive team.
We are committed to create an even more inclusive culture that advances equity, embraces individuality, and helps our increasingly diverse teammates, customers, and communities thrive, by providing equal opportunities in employment. This means that all job applicants and members of staff will receive equal treatment and that we will not discriminate on grounds of gender, marital status, race, ethnicity, color, nationality, national origin, disability, sexual orientation, religion or age.
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