OverviewAs Tribe Lead Growth at ING Italia, you will own and shape the digital growth agenda across the full sales funnel. You'll lead cross‐functional teams to deliver a best‐in‐class customer experience while driving sustainable acquisition, activation, and deeper relationships. The role blends data‐driven strategy with end‐to‐end digital execution in a fast‐paced, innovative banking environment. You'll work to scale a growth engine that aligns with ING's mission and the Orange Code culture.BenefitsOwn and evolve the full digital acquisition strategy across the funnelIntegrate performance marketing, SEO, paid media and conversion optimizationOptimize marketing investments and strengthen internal media buying capabilitiesEnsure governance alignment with Brand, Marketing & CommunicationsMonitor and improve KPIs (CPA, conversion, growth, channel quality)Collaborate with Product Tribes on landing pages and funnelsDefine strategies for growth in primary/mobile/active segmentsDeliver development and retention initiatives alongside product campaignsOrchestrate omnichannel communications and manage BT L incentives budgetProvide customer insights services to Tribes and embed analysts into product squadsOwn customer analytics craftsmanship and Customer 360 data assetsOversee Martech stack (analytics, testing, campaign orchestration, CMS, attribution)Enable Martech solutions for other segments while maintaining segmentation ownershipDevelop advanced analytics models focusing on LTV and churnLead a high‐performance, purpose‐driven TribeEnsure compliance with ING policies and regulatory requirementsNavigate complex cross‐functional teams in an agile, data‐driven environmentBalance KPIs across customer outcomes, financials, risk and balance sheetResponsibilities10+ years of relevant experience in banking, fintech or digital‐first organizationsProven ability to lead large cross‐functional agile teamsDeep expertise in digital growth, performance marketing and end‐to‐end funnel optimizationStrong data‐driven mindset with hands‐on analytics, experimentation and customer insightsSolid knowledge of MarTech ecosystems and scaling platformsStrong commercial and strategic acumen including pricing and incentivesExcellent stakeholder management and influencing skillsHigh awareness of risk, compliance, and regulatory requirementsFluency in English; Italian is a plusInternational exposure and leadership experience in diverse teamsFundamental RequirementsSuper flexible smart workingCompetitive base salaries and performance bonusesDiverse cultures & innovative mindsetsInternational environmentCommitment to sustainabilityLots of training and development opportunities
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