Job Responsibilities: Developing and implementing communication plans in trade to support the brand's positioning in various sales channels Supporting sales strategies by identifying the most effective communication tools (in-store promotion, POP material, below-the-line material) Liaising with internal structures and external partners for the implementation of all Trade Marketing activities Job Requirements: Bachelor’s degree or above in Marketing, Business Administration, or a related field. At least 2~3 years of experience in similar roles High ability to manage priorities, flexibility, and adaptability to the context Excellent analytical and communication skills Proactive approach with a strong focus on results orientation and problem-solving Commercial attitude and strong interest in the world of sales and retail English can be used as a working language