Overview
At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves. We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose : to expand the way the world sees beauty by empowering the EXTRAORDINARY in each of us.
Responsibilities
* Operate online acquisition strategy for Italian market focusing on Traffic and Conversion
* Ensure online business through key performance channels
* Grant efficiency and ROAS of each paid activation
* Campaigns implementation and close relationship with dedicated agencies
* Managing traffic acquisition campaigns through appointed agencies: SEM, affiliation, social, programmatic, display, retargeting, App
* Monitoring website main KPIs through Google Analytics 4 and collaborating with external agency on the ownership of report & dashboard
* Identify business growth opportunities and goals by channel
* Monitoring acquisition budget mix following ROAS targets
* Liaising with the external agencies for technical implementations, tracking needs and feed management
* Managing creative assets related to the different campaigns
* Coordinating with the internal team to deliver a full funnel strategy approach
* Support The Performance Media Manager to SEO strategy and implementation, monitoring KPIs and ensure delivery according to the roadmap.
* Supporting media cost invoicing process
Education
* Bachelor’s Degree in Marketing or Communication
* Digital Performance Expertise
* Italian native is mandatory for business reasons. Fluent in English, French is a plus
Background
* 2 years of minimum experience on performance marketing for ecommerce or on digital major accounts in performance agency, or in a retailer / pure player / digital branch with digital purchasing / traffic expertise
* International experience would be appreciated
Technical Expertise
* Good understanding of digital challenges in campaign deployment
* Strong knowledge of Google Analytics 4
* Good command of the main Performance levers (SEA, Retargeting, Affiliation, Performance display) and SEO
* Preferred direct knowledge of : Google Ads, Meta, Tik Tok Ads, adserving platform
* Excellent Excel and PowerPoint skills
* Good technical expertise (data, technologies, tools, analytics)
* Good digital culture, affinity in the beauty market is a plus
Soft Skills
* Rigor and organization
* Business and priority oriented
* Strong analytical skills and ROI mindset
* Autonomy, responsiveness and unexpected management
* Developed customer relationship skills
You’ll enjoy working at Sephora
* The people. You will be surrounded by some of the most talented leaders and teams - people you can be proud to work with.
* The learning. We invest in training and developing our teams, and you will continue evolving and building your skills through personalized career plans.
* Culture. As a leading beauty retailer within the LVMH family, our reach is broad, and our impact is global. It is in our DNA to innovate and, at Sephora, all 40,000 passionate team members across 35 markets and 3,000+ stores, are united by a common goal - to reimagine the future of beauty.
Note
* You can unleash your creativity because we’ve got disruptive spirit. You can learn and evolve, because we empower you to be your best. You can be yourself, because you are what sets us apart.
* This is the future of beauty. Reimagine your future, at Sephora.
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