PpThe Senior Manager for Product Marketing is responsible for strategically overseeing the design, development, implementation, tracking, and optimization of marketing initiatives, customer relationship management strategies, and product development to drive revenue and margin growth for MBE's business. This role will focus on the full development and roll-out of the Product Marketing strategy for the Italian Market ensuring alignment across three key areas: Marketing Communication, CRM, and Product Management. /ppThis role involves supervising three specialized teams and collaborating closely with business leaders to support business growth through innovative and effective strategies. The Senior Manager reports directly to the Country Manager and has a matrix reporting line to the Fortidia EU Marketing VP. /ph3Key Areas of Responsibility /h3h31. Marketing Communication /h3ulliDesign and execute a comprehensive marketing strategy to enhance MBE's brand positioning in the Italian Market and to generate high quality leads to sustain New Customer acquisition and RND sales /liliOversee integrated marketing campaigns across multiple channels, online and offline, ensuring consistent branding and messaging and effective management of National Media Funds and marketing opex /liliDefine the commercial strategy in terms of market positioning, value proposition, and go-to-market approach, ensuring alignment with the company’s growth objectives and customer needs, coordinating all the departments involved /liliDevelop and manage campaigns on the customer base to drive upsell and cross-sell and retain customers (e.g. email marketing, loyalty program..). /liliPerform market analysis to assess competition, industry trends, and customer satisfaction in the digital and e-commerce markets. /liliLead the coordination of global campaigns, ensuring strategic alignment across geographies. /li /ulh32. CRM (Customer Relationship Management) /h3ulliDefine leads management strategy, implement and monitor activities, in alignment with NSO team, to boost acquisition and conversion /liliManage the Telemarketing activity, defining the commercial proposition for the network, the roll-out plan and monitoring and boosting performance /liliDevelop and implement CRM strategies to boost CRM adoption on the network and enhance customer engagement, value and retention, in alignment with the Marketing team. /liliUtilize customer insights and data analytics to optimize CRM strategies and improve customer experience. /liliDefine CRM requirements, prioritize initiatives and allocate resources effectively, in collaboration with the Group Product Marketing team /liliDefine and track CRM KPIs to measure the success of initiatives and drive continuous improvement. /liliSupervise the identification, evaluation, and negotiation with telemarketing partners to enable new customer-base initiatives, improving lead generation and customer value. /li /ulh33. Product Marketing /h3ulliContribute to the development and rollout of the MBE Products in the Italian market. /liliOversee product lifecycle management, from ideation to launch and continuous optimization together with the Fortidia EU Product team. /liliDefine commercial initiatives, in collaboration with NSO team, and marketing activities, in collaboration with Marketing team, to boost products sales and adoption /liliDefine product requirements, prioritize initiatives, and allocate resources effectively. /liliDevelop and manage the product marketing roadmap, including defining KRs, positioning, pricing, communication, and action plans. /liliCoordinate with cross-functional teams (Sales, Operations, IT, Marketing, Legal, Training, etc.) globally to ensure seamless product delivery and execution. /liliAnalyze and monitor product performance, leveraging insights to maximize sales and network adoption. /liliSupervise and provide strategic directions to three managers: Marketing Branding, CRM, and Product Management. /liliFoster a culture of collaboration, innovation, and continuous improvement within and across teams. /liliEstablish clear performance goals, provide coaching and mentorship, and drive team development. /liliCollaborate with senior leadership - both from MBE Italy and Fortidia - to align departmental goals with overall business objectives. /li /ulh3Skills and qualifications /h3ulliMaster’s degree in Marketing, Economics, Management Engineering, Business Administration or similar fields. /lili5+ years of experience in Marketing Managerial roles, preferably in digital, retail, franchising or service-based environments. /liliPrevious experience in CRM, and Product Management will be considered a plus. /liliProven experience in go-to-market execution, media governance, product launches and adoption. /liliStrong analytical mindset, with the ability to monitor KPIs, interpret performance data and drive decisions based on insights. /liliSolid project management skills and ability to manage complex initiatives across multiple stakeholders. /liliCommunication and presentation skills, with confidence in engaging senior stakeholders and network partners. /liliExcellent team management and motivation skills. /liliCollaborative spirit, with appreciation of diverse perspectives. /liliBold, passionate, tenacious and curious mindset, not afraid to explore new ideas and challenge the status quo in pursuit of better solutions /liliFluent in Italian and English. /li /ulh3What we offer /h3ulliA vibrant international environment in a continuously growing company with many professional and personal development opportunities. /liliExtensive training and development opportunities within the group. /liliA multicultural organizational structure and team. /li /ulh3About MBE /h3pMail Boxes Etc. (”MBE”), part of the Fortidia Group, is one of the world’s largest networks of Multi-service Centers owned and operated by independent entrepreneurs. We provide small and medium-sized enterprises and private customers with comprehensive e-commerce, logistics, shipping, marketing, and printing solutions. Through our extensive network of MBE Centers, we deliver tailored support to both individuals and businesses, with the goal of ensuring high-quality, highly personalized service for our clients. /ppWe are an equal opportunity employer. We believe that talent, expertise, empathy and ambition drive our success, and we base hiring decisions solely on candidate experience and skills. /ppWe are committed to creating an inclusive hiring process. If you have specific needs or require adjustments during the recruitment process, please let us know. /p /p #J-18808-Ljbffr