Part-time ~Bearaby is an award-winning Direct to Consumer (DTC) company on a mission to bring comfort and relief to people of all ages who are searching for calm in a complex world. We create beautiful and functional products, including our flagship weighted blankets, that are sustainably manufactured from organic materials and innovative upcycled fabrics - loom to lap. We believe that restorative rest should be simple, natural, and drug-free - and that it's time to ditch the negative stigmas around healthy habits like napping and sleeping-in for a calmer, more collected world.
Bearaby is seeking a highly skilled and experienced Graphic Designer to support our creative and digital teams with stunning digital visuals for a range of digital mediums, such as website, email, paid ads, and social media. In this role, you will play a pivotal role in designing user-centric interfaces and creating engaging visual experiences that are optimized for conversions, in a way that adheres to our brand identity. An ideal candidate will have a strong portfolio showcasing a deep understanding of both graphic design principles and paid marketing strategies, with a proven track record of designing successful marketing campaigns for ecommerce.
Ads creation: support our paid media team by creating marketing campaigns that includes images, videos and stitching user-generated content with overlay text and other compelling visuals. UI/UX Design: develop and implement visually appealing user interfaces for our website that are optimized independently for mobile and desktop, ensuring designs are user-friendly, responsive and aligned with best practices for UX/UI. Email design: use Figma, Canva or other design platforms to create marketing emails that are visually compelling, effectively communicated and follow the brand guidelines. Photoshoot shot list: support on building out our photoshoot shot list with moodboards, design inspiration to create a coherent and detailed list that is in line with our brand guidelines. Create detailed wireframes, mockups, and interactive prototypes to communicate design concepts and user flows effectively. Collaboration: Work closely with cross-functional teams, including developers, marketers, and product development, to ensure designs are executed accurately and meet project objectives and timelines. Innovation: Stay up-to-date with industry trends, design tools, and best practices. Brand Partnerships: Support brand partnerships by creating product mock-ups for a range of different products, in a manner that is both innovative and true to the brand.
Strong creative with an eye for great design that suits the brand style and addresses functional concerns. Knowledgeable and skilled in building ads, landing pages, adapting typography and design to the brand’s UI/UX guidelines, photography, and retouching images. A strong communicator with excellent interpersonal skills at all levels, which include both written and verbal communication skills. Exceptionally detailed, with the ability to create pixel-perfect designs and ensure high-quality outcomes. Comfortable with working in G Suite, monday.com, and Slack Bachelor's degree in a related field, preferably a BFA with 2-3 years of graphic design experience, with a strong focus on digital marketing ads and email design. Experience working with design tools such as inDesign, Photoshop, Figma, Illustrator, and/or other related software. Strong understanding of HTML/CSS is a plus. Experience working with a digitally native brand or branding/digital marketing agency Strong problem-solving skills with a creative and analytical approach to design challenges. Experience working for an international company in a cross-cultural context. Access to training, resources and network