Your Role at a Glance:
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As the EIR, you will operate at the intersection of product, business strategy and venture building. You will:
Identify, validate and incubate one or more new growth opportunities (business models, verticals, services) aligned to the strategic pillars.
Work with minimal structure and ambiguity: define the problem space, design hypotheses, run experiments, build prototypes and iterate rapidly.
Own the vision, roadmap, business case and go‐to‐market for the new initiative.
Mobilise cross‐functional stakeholders (data, engineering, design, partnerships, underwriting) to operate as independently as possible.
Track and report clear metrics for success: adoption, revenue, margin, time to launch, scale efficiency.
At the end of the incubation phase, propose the right integration path into the wider ecosystem.
Qualifications:
Entrepreneurial experience: you've founded, co‐founded or led a high‐growth product/venture within a fast‐moving company (preferably fintech/financial services or commerce‐adjacent).
Excellent at working in ambiguity and figuring things out: you're comfortable without a deep spec, you can set direction, test, learn, pivot.
Strong strategic mindset: you can connect market trends, data signals and business models to identify high‐leverage opportunities.
Product intuition + business acumen: you can design compelling value propositions, understand monetisation, pricing, unit economics, competitive positioning.
Stakeholder and team builder: you can pull together a founding team, influence senior leadership, communicate vision.
A bias for experimentation: you've run user research, A/B tests, MVPs, prototypes, rapid learning cycles.
Fluency in data: you define and track key metrics, draw insights, make decisions.
(Bonus) Experience in banking or merchant finance, marketplace or commerce ecosystems.
Benefits:
A high‐visibility role with strategic mandate and autonomy.
Access to Wayflyer's platform, data, merchant ecosystem and capital.
Opportunity to build from zero to scale – with potential to become the lead of the new business unit.
Competitive compensation + equity participation.
A high‐calibre founding team + senior leadership support in an organisation committed to innovation.
You'll be based in London or Dublin (or remote in Europe) and will report into the VP Product.
We'll define a 90‐day plan with clear milestones: problem definition, hypothesis testing, prototype validation.
After the incubation stage (6‐12 months) we'll hold a "venture review" to decide next‐stage scaling.
You'll engage regularly with senior leadership and the core product, engineering and data teams.
Work-Life Benefits:
25 days of paid annual leave, plus public holidays.
Access support and resources to support your wellbeing, including our Wellbeing @ Wayflyer ERG.
Private healthcare, life insurance and critical illness cover.
Our pension plan helps you build a strong foundation for tomorrow.
Generous parental and adoptive leave program for both primary and secondary caregivers.
Equity scheme. xrdztoy
Work remotely from anywhere in the world for up to 60 calendar days a year.