Social network you want to login/join with: A global online trading platform offering innovative solutions for Forex, oil, and gold traders is working in partnership with GRS Recruitment to hire a PPC Specialist for their Nicosia based offices. As a PPC Specialist you will manage complex advertising funnels for the company, including lead generation via Meta, Google Ads, DSPs, and other paid platforms. You will be expected to take ownership of strategy, execution, and optimization of all paid media campaigns aligned with the company's goals. If this role is a match with your profile, GRS looks forward to hearing from you today regarding this Nicosia based PPC Specialist position. MAIN DUTIES AND RESPONSIBILITIES Develop, manage, and optimize paid campaigns across Google Ads, Meta Ads (Facebook & Instagram), Bing Ads, and DSP platforms Set up and manage conversion tracking using Google Tag Manager, Google Analytics 4 (GA4), and Google Ads conversion pixels Perform in-depth keyword research and audience segmentation using Google Keyword Planner, SEMrush, or similar tools Configure and manage Google Search Console for SEO/PPC data integration and technical issue identification Implement advanced bid strategies including CPA, ROAS, and manual bidding to maximize ROI Build retargeting and lookalike audiences across platforms using first-party and pixel data Conduct A/B testing on ad creatives, copy, and landing pages to drive optimal performance Develop structured ad campaigns using SKAG (Single Keyword Ad Groups) or thematic grouping Collaborate with designers for high-performing static and video creatives optimized for platform specs Monitor CTR, CPC, conversion rate, quality score, and landing page experience across campaigns Generate performance reports in Google Data Studio or Looker Studio with actionable insights Manage large-scale ad budgets and reallocate funds based on performance data Ensure full compliance with ad platform policies, financial services advertising restrictions, and privacy regulations (e.g., GDPR) Optimize mobile vs. desktop campaigns for device-specific performance Implement call tracking, click-to-call, and offline conversion tracking integrations Maintain accurate UTM tagging conventions and integrate CRM tracking for lead scoring Stay ahead of updates in platform algorithms, beta features, and performance tools Participate in weekly team strategy calls and planning sessions Maintain documentation and internal reports for assigned tasks Provide training or guidance to junior team members when needed Actively communicate progress, blockers, and improvements Contribute to brainstorming sessions for campaigns, content, or product improvements CANDIDATE PROFILE At least 3 years of proven experience managing PPC campaigns on Meta and Google Ads Deep understanding of conversion tracking, tags, pixels, and event setup Experience with lead generation, performance funnels, and automation tools Familiarity with DSP platforms and retargeting strategies Strong analytical skills and attention to detail Comfortable working independently and reporting results remotely COMPANY BENEFITS Competitive salary based on experience and skills Performance-based bonuses 23 days of paid annual leave Birthday day off Free Inhouse Gym Daily lunches Regular team outings and bonding events Flexible working hours: Monday-Friday 09:00-10:00 until 18:00-19:00. Support for professional growth and educational development Due to the high volume of applications, we receive at GRS Recruitment, only shortlisted candidates will be responded to. J-18808-Ljbffr