PWe are looking for an SEO / SEM expert to manage all search engine optimization and marketing activities. /ppYou will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI. /ppbResponsibilities /b /pulliExecute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns /liliTrack, report, and analyze website analytics and PPC initiatives and campaigns /liliManage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. /liliOptimize copy and landing pages for search engine marketing /liliPerform ongoing keyword discovery, expansion and optimization /liliResearch and implement search engine optimization recommendations /liliResearch and analyze competitor advertising links /liliDevelop and implement link building strategy /liliWork with the development team to ensure SEO best practices are properly implemented on newly developed code /liliWork with editorial and marketing teams to drive SEO in content creation and content programming /liliRecommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. /li /ulpbRequirements and skills /b /pulliProven SEM experience managing PPC campaigns across Google, Yahoo and Bing. /liliSolid understanding of performance marketing, conversion, and online customer acquisition /liliIn-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends) /liliExperience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite) /liliExperience with A / B and multivariate experiments /liliKnowledge of ranking factors and search engine algorithms /liliUp-to-date with the latest trends and best practices in SEO and SEM /li /ul #J-18808-Ljbffr