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Head of digital marketing - limassol

Nicosia
Pubblicato il 14 aprile
Descrizione

We connect talented professionals with international job opportunities. Our team provides expert support in job search, visa processes, accommodation, and relocation to ensure a smooth transition abroad. Our mission is to help candidates succeed globally.

DUTIES AND RESPONSIBILITIES

* Develop and lead the end-to-end global digital marketing strategy across paid search, display, paid social, programmatic, SEO, and retargeting

* Plan, execute, and optimize high-performing campaigns across platforms such as Google Ads, Bing, Meta, TikTok, LinkedIn, X, and programmatic networks

* Build and scale an integrated lead generation framework using audience segmentation, funnel optimization, and performance analytics

* Translate commercial objectives into actionable, measurable digital strategies that support growth targets

* Champion a data-first marketing culture by integrating digital analytics with business intelligence for actionable insights

* Design and manage multi-touch attribution models and collaborate with IT and analytics teams to enhance reporting, dashboards, and decision-making tools

* Lead global digital campaigns with a strong focus on ROI, lead quality, scalability, and sustainable performance

* Oversee external media agencies to ensure alignment with strategy, efficient execution, and achievement of performance targets

* Continuously optimize campaigns through testing of creatives, landing pages, targeting, and channel mix

* Collaborate closely with internal stakeholders including Business Development, Product/IT, Compliance, Country Managers, and regional marketing teams.

REQUIREMENTS:

* Fluent in English (minimum C1 level) with strong proficiency in both written and verbal

* Minimum 4 years of experience in digital or performance marketing, with at least 2 years in a strategic role leading end-to-end paid media strategies

* Proven experience driving data-led lead generation within financial services and/or FX trading environments

* Advanced knowledge of multi-channel attribution, funnel analytics, and media mix modeling

* Strong hands-on expertise with Google Ads, Meta Ads, LinkedIn Ads, GA4, Google Tag Manager, and data visualization tools such as Power BI

* Demonstrated ability to manage large media budgets with clear ROI and pipeline impact

* Highly analytical, growth-focused mindset with the ability to convert complex data into commercial strategy

* Excellent leadership, communication, and stakeholder management skills.

BENEFITS:

* Unique opportunity to build your career within a fast-growing, global organization

* Competitive remuneration package based on qualifications and experience, including 13th salary and discretionary performance bonuses

* Comprehensive medical insurance covering outpatient, inpatient, and dental care

* Continuous professional growth through our Employee Training & Development program

* Participation in our Provident Fund Scheme for long-term savings and investment

* Birthday and loyalty benefits recognizing employee milestones

* Collaboration with SportBenefit to support health and well-being

* Regular team-building events and group activities fostering a strong and engaging company culture.

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