Get AI-powered advice on this job and more exclusive features. OUR COMPANY Dentsu is one of the largest marketing and advertising groups, providing a full suite of creative, data, technology and media services to its global clients in 145 countries. We empower the world’s leading brands to create better creative and customer experiences with a focus on digital and creative transformation. We are champions for innovative marketing success across a diverse portfolio of fortune 100 companies, leading organizations and clients across key iconic brands advertising globally to maximize the value of our customer portfolios to drive hyper-personalized marketing and creative strategies. Our combined strengths in creative excellence, customer digital transformation, media and enterprise marketing technology drives our competitive advantage. This includes a wide range of services to clients across media, advertising creative, PR, television format production, sports stadium adverting, talent and influencer engagement, app and website development, game development, programmatic advertising, IT consultancy, and data products, analytics and insights. We are looking for motivated professionals to join our Video Activation Team in Milan. This role is ideal for individuals with experience in TV and CTV (Connected TV) media planning, who are passionate about delivering high-quality media activations that align with client objectives and campaign priorities. Key Responsibilities Campaign Management: Organize and activate TV and CTV video campaigns, ensuring objectives are clearly defined and achieved within agreed time, cost, and quality parameters. Plan and execute TV and CTV media campaigns based on the strategy provided by the activation manager. Monitor campaign performance and ensure results meet or exceed client expectations. Support team members in delivering high-quality outputs, providing feedback and performing quality control on deliverables. Ensure the team understands client KPIs and has the tools and guidance to deliver against those targets. Collaborate with internal teams and stakeholders to drive efficiency and excellence in campaign delivery. Client Success: Provide accurate and timely reporting on TV and CTV campaigns, offering actionable insights. Maintain strong relationships with clients, addressing challenges proactively and managing expectations effectively. Process Improvement: Support the implementation of commercial agreements related to TV and CTV planning. Contribute to the optimization of resource allocation to ensure the right expertise is applied at the right time for campaign success. Qualifications 2 years of experience in TV and/or CTV media planning or activation Excellent knowledge of Kubik, AQX, Arianna, and MCS Strong understanding of TV and CTV media platforms, tools, and processes Experience managing the full lifecycle of video campaigns across linear TV and CTV Proficiency in analyzing performance data and optimizing campaigns to meet KPIs Fluent in Italian and English, both written and spoken Personal Attributes Highly organized and detail-oriented Strong collaboration and interpersonal skills Proactive mindset with the ability to work independently and within a team If you believe you match these skills, please apply! We look forward to meeting you! Additional Information Employees from diverse or underrepresented backgrounds encouraged to apply. Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information. Seniority level Seniority level Associate Employment type Employment type Full-time Job function Job function Advertising Industries Advertising Services Referrals increase your chances of interviewing at dentsu by 2x Get notified about new Media Specialist jobs in Milan, Lombardy, Italy. BOTTEGA VENETA Global Digital Media Specialist Junior Communication & Social Media Generalist Marketing and Communication Generalist - Etica Sgr We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. J-18808-Ljbffr