SUMMARY PURPOSE OF THE POSITION:Se pensa di essere il profilo ideale per la seguente possibilità, si candidi dopo aver letto la descrizione completa.The Strategic Marketing Expert is responsible for supporting market-driven growth strategies for the company’s pharmaceutical process systems portfolio, including purified water solutions and process equipment.The role focuses on analyzing market dynamics, customer behavior, competitive positioning, and commercial performance to define strategic marketing actions, support Product Managers, and strengthen the company’s market presence. The Strategic Marketing Expert also owns CRM management and related marketing and sales performance reporting.The candidate will report to Masco CCO.RESPONSIBILITIES:Analyzemarket presence, commercial performance, and customer dynamicsto support strategic marketing decisionsDevelopmarket segmentation, targeting, and positioningstrategies across product lines and regionsMonitormarket trends and competitive landscapein pharmaceutical and biotech equipment marketsIdentifycross-selling and upselling opportunitiesacross product linesSupportProduct Managers and Sales Managerswith data-driven insights for pricing, portfolio, and product development decisionsManage theCRM system, ensuring data quality, consistency, and effective reportingDevelop standardizeddashboards and management reportsfor executive and operational useSupport strategic planning and business reviews with structured analyses and recommendationsKnowledge & Key Skills:Experience instrategic marketingas ,business analysis, strategy, statistics, or performance reportingin industrial or pharmaceutical-related environmentsSupport Business DevelopmentStrong analytical skills with the ability to interpret complex datasets and translate them into insightsSolid understanding ofcommercial KPIs, including order intake, margins, and sales performanceUnderstanding ofpharmaceutical and biotech markets, including regulated environments is preferredHands-on experience withCRM systems(e.g. Salesforce, Microsoft Dynamics or similar)Advanced skills inExcel and BI / reporting tools(e.g. Power BI, Tableau)Structured, detail-oriented, and proactive working approachExcellent communication and stakeholder management abilitiesAbility to work cross-functionally in a matrix organizationAvailability and ability to co-operate with the internal structure of the different single companies including, Sales department, Technical depertment, Procurement, Project Managers, sales and After Sales ServiceExcellent presentation and communications skills both oral and writtenEntreprenrshipFluentEnglish(written and spoken); additional languages are a plusQualifications & Education:Scientific/Technical DegreePrevious Experience:Proven experience in similar role in industrial, pharmaceutical, or process equipment sectorsGood capacity in self organizationNice to Have:CRM experience (Salesforce, Dynamics, similar)AI applications experienceStatistics software experience is preferredMAIN DUTIES KPIS:DuitiesCollect, consolidate, and analyze data from CRM, ERP, and other internal systemsDefine and maintaincustomer and market segmentation modelsPrepareperiodic and ad-hoc reportson sales performance, order intake, margins, and pipeline healthTrackmarket penetration and geographic performanceacross regions and segmentsAnalyze xdwybme customer behavior and buying patternsto support cross-selling strategiesMaintain and improveCRM processes, including data governance, user adoption, and reporting accuracyCollaborate with Sales and Marketing to align CRM data with commercial processesProvide analytical support forbudgeting, forecasting, and strategic initiativesContribute tocompetitive benchmarkingand market intelligence activitiesSupport internal reviews, management presentations, and decision-making forumsKPIAccuracy and timeliness of management reportsData quality and completeness in CRMAdoption rate and effective use of CRMacross commercial teamsQuality of insightsdelivered to Product Managers and ManagementIdentification and conversion rate of cross-selling opportunitiesForecast accuracyfor sales pipeline and order intakeImprovement in visibility of margins and performance driversReduction of manual reporting effortsthrough automation and standardizationManagement satisfactionwith strategic and performance reportingGrowth of market presencein target segments and regions