Experteer OverviewIn this role you will steer Panerai's creative expression across channels, leading a multidisciplinary team to shape compelling design, writing and digital content aligned with the Maison's identity. You'll custodialize and evolve the brand book, ensuring consistency and innovation across print, digital and experiential assets. You will drive cross‐functional collaboration, balancing global direction with local market nuances, while mentoring a high‐performing creative team and managing budgets and external partners. This is a hands‐on leadership role at the intersection of design, storytelling and luxury communication.Retribuzione / BenefitsDefine and evolve Brand Creation strategy aligned with Panerai's visionMaintain and evolve the Maison's brand book and visual identity guidelinesDirect end-to-end production of graphics, motion, video, photography and design contentOversee print, web, mobile and video asset development and deliveryLead interactive and print design projects (email, websites, UI, advertising, social) with cross-functional collaborationAct as primary creative referent in project meetings to keep deliverables on trackChampion central/global coordination on creative topics with diverse stakeholdersIntegrate local market nuances into global creative and development processesServe as central contact for creative direction across commercial, manufacturing, store design, events, internal comms and employer brandingStrategically manage content creation budget and ROIOversee external partners and agencies, ensuring high-quality resultsInspire, mentor and develop a world‐class creative teamParticipate in recruitment, onboarding and people development to sustain excellenceResponsabilità15+ years in creative direction, brand communication or senior creative roles5+ years in leadership/directorial capacity, with experience in luxury brand environments and/or agenciesProven mastery of visual identity systems and brand book stewardshipExtensive multi-channel design and content production experience (digital, print, video, experiential)Advanced proficiency in Adobe Creative Suite; 3D tools such as Cinema 4D and RhinoKnowledge of digital and offset printing techniquesStrong conceptual thinking, strategic communication and presentation skillsCollaborative, proactive leader with strong organizational abilitiesProven project management experience managing multiple initiatives to deadline and budgetPassion for design excellence, innovation, and solving complex creative challengesFluency in English; proficiency in Italian and French is a plus
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