Ph3Who we are /h3 pAmplifon is an bItalian multinational company /b and the bglobal leader /b in hearing care solutions and services for retail expertise, customization, and consumer care. More than b20,000 professionals /b in a network of b9,500 points of sale /b are present in b26 countries /b worldwide, empowering people to rediscover all the emotions of sound every day. In Amplifon, we believe people are the most important component of our success. We select, develop, and grow the best talent who share our ambition to change the lives of millions of people around the world. /p h3What we are looking for /h3 pFor our bGlobal HQ in Milan /b, we are looking for a bGlobal Digital Specialist /b to join our bGlobal Lead Generation Team /b. Reporting directly to the bDigital Manager /b, you will hold the responsibility of developing and executing a global digital media paid strategy across different media channels, ensuring consistency and alignment across Amplifon’s regions and countries. /p pYou will be a "hands-on" specialist who understands the logic behind media platforms while effectively coordinating with external agencies to drive results. /p h3Main Responsibilities /h3 ul libStrategy Execution: /b Develop and implement digital media activities to generate qualified leads and appointments in alignment with the Global Digital Marketing strategy. /li libPlatform Management: /b Plan and manage paid search (Google Ads, Bing), paid social (Meta, TikTok), and display/programmatic performance campaigns. /li libAgency Coordination: /b Coordinate with media agencies to plan, optimize, and monitor results for all digital channels. /li libBudget Support: /b Support the Digital Manager in budget allocation activities, working directly with the media team and external partners to maximize ROI. /li libPerformance Analysis: /b Monitor and report on performances from BI dashboards, identifying opportunities for fine-tuning and optimization. /li libInnovation Experimentation: /b Stay curious and experiment with new tools and marketing stacks, leveraging advanced AI tools to engage our audience authentically. /li libStakeholder Management: /b Manage relationships with local digital teams to share results, propose improvements, and ensure proper execution of the digital strategy at a local level. /li /ul h3Your Profile /h3 ul libExperience: /b 2+ years of experience in digital advertising, media planning, or campaign management. /li libTechnical Skills: /b Proficiency with bGoogle Ads /b and bMeta Business Manager /b (Facebook/Instagram) is essential. ul liUnderstanding of other platforms such as bTikTok /b and programmatic DSPs. /li liHigh proficiency in bMicrosoft Office Suite /b, particularly bExcel /b (Pivot tables, V-Lookups) and bPowerPoint /b. /li liFamiliarity with analytics, tracking, and reporting tools. /li liSensitivity over content that converts and editing techniques. /li /ul /li libAdaptability: /b A flexible mindset regarding technology, with a hunger for learning and a willingness to experiment with new AI and digital tools. /li libLanguages: /b bFluent English /b is a key prerequisite, both written and oral. /li libSoft Skills: /b Organized, detail-oriented, and a data-driven decision-maker. ul liAble to work under pressure and meet deadlines while maintaining a positive, energetic attitude. /li liA proactive team player with grit and determination. /li /ul /li /ul /p #J-18808-Ljbffr