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Social brand lead retail

Pavia
Scalable Capital
Pubblicato il 2 agosto
Descrizione

Scalable Capital is a leading digital investment platform in Europe. Scalable Broker makes it easy and affordable for clients to invest professionally in stocks, ETFs and other exchange-traded products and set up savings plans. Scalable Wealth, the digital wealth management service, offers clients professional investment in ETF portfolios and is also adopted as a white-label solution by renowned B2B partners. With the European Investor Exchange (EIX) Scalable Capital offers a stock exchange for retail investors in Europe. Over 27 billion euro is held on the platform by more than one million clients. Scalable Capital was founded in 2014 and employs more than 500 people at its offices in Munich, Berlin, Vienna, and London. Together with the founding and management team around Erik Podzuweit and Florian Prucker, they are working on a new generation of financial services.
Visit our finance blog or check out our Social Media channels to find out what our Expert Teams have to say.
To learn more about them, you can find our values here (English).
You'll lead all marketing activities for Scalable Capital in Italy, reporting directly to the CMO in Germany and the Italian market lead
You'll define marketing and growth strategies for the Italian market, and own the budget, channel mix, and KPIs along the entire funnel
You will set goals in alignment with the leadership team and track results, leading and mentoring a high-performing marketing team while fostering innovation and data-driven decision-making
You'll oversee campaign planning across all awareness and conversion channels
You'll develop the most culturally relevant brand in finance in Italy. When Italians think about investing, they should think about Scalable
You'll ensure compliance with Italian and EU regulations. We strive to be the most trusted brand in finance, and complying with industry rules and regulations is not just a requirement for us—we aim to be best in class
You have several years of experience in marketing, including some years as a team leader
You have a track record of scaling consumer tech or fintech brands in a startup, scale-up, and/or an agency or consulting environment in the Italian market
You master the full funnel: from acquisition to activation to retention, across all channels including brand, performance, content, partnerships, and CRM
You can balance bold creative bets with a ruthless 80/20 optimization mindset: test, learn, and scale what works
You can link product, brand, and growth into a single story, combining real creative taste with a mindset focused on fast feedback loops and optimization
You are fluent in Italian and English; German is a plus but not required
Learn and experience German culture first hand by joining our free German language classes
~(International) relocation support
~ Flexible vacation policy and the opportunity to work from abroad
~ Monthly contribution of 25% for the ‘Deutschland Jobticket’
~

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