PstrongLuxury Living Group - Digital Marketing Director /strong /ppstrongBusiness Functions: /strong COMMUNICATION; SALES MARKETING /ppstrongLocations: /strong IT - Italy; IT - Italy/Forlì /ph3DIGITAL MARKETING DIRECTOR /h3pA strongDigital and Marketing Director /strong is a senior leadership role responsible for overseeing and executing a company's digital and marketing strategies. This role involves the integration of both traditional marketing methods and innovative digital marketing techniques to drive brand growth, customer engagement, and revenue. /ph3Key Responsibilities: /h3ollistrongStrategic Planning: /strong Developing and implementing comprehensive digital marketing strategies that align with the company's business goals. /lilistrongCampaign Management: /strong Leading and overseeing marketing campaigns across various digital platforms (e.g., social media, email, search engines, etc.) and traditional channels. /lilistrongBrand Development: /strong Ensuring the company's branding is consistent and impactful across all digital touchpoints. /lilistrongCustomer Insights: /strong Analyzing customer data to gain insights, drive decision-making, and improve user experiences. /lilistrongTeam Leadership: /strong Managing and mentoring the marketing and digital teams, collaborating with other departments, and ensuring all marketing initiatives are executed on time and within budget. /lilistrongDigital Transformation: /strong Identifying opportunities for adopting new technologies and digital platforms that can help the company stay competitive. /lilistrongAnalytics Reporting: /strong Using data-driven approaches to track the performance of marketing efforts, measuring ROI, and adjusting to improve results. /lilistrongSEO Content Strategy: /strong Overseeing search engine optimization (SEO) and content marketing strategies to increase organic traffic and engagement. /lilistrongPaid Media Management: /strong Managing paid advertising campaigns, including PPC, display ads, and social media ads. /lilistrongIn-depth knowledge of digital marketing tools and platforms: /strong (Google Analytics, Google Ads, Facebook Ads, etc.). /lilistrongPartnerships Collaboration: /strong Working with external partners, agencies, and brand licenses to amplify the marketing message and reach broader audiences. /li /olh3Skills Qualifications: /h3ollistrongDigital Expertise: /strong Proficient in digital marketing tools, including SEO, SEM, email marketing, content management systems (CMS), and analytics platforms (Google Analytics, etc.). /lilistrongCreative Thinking: /strong Ability to generate innovative ideas that connect with customers and drive conversions. /lilistrongLeadership: /strong Proven experience in leading and developing marketing teams. /lilistrongAnalytical Mindset: /strong Strong ability to interpret data, track key performance indicators (KPIs), and adjust strategies accordingly. /lilistrongCommunication: /strong Excellent written and verbal communication skills, with the ability to present marketing strategies and results to stakeholders. /lilistrongAdaptability: /strong Staying up-to-date with the latest trends, tools, and technologies in the digital and marketing space. /li /olh3Educational Background: /h3olliA degree in Marketing, Digital Media, Communications, or a related field (5-10 years). /liliCertifications in digital marketing (e.g., Google Analytics, Facebook Blueprint, HubSpot Inbound Marketing) can be advantageous. /liliAbility to manage interdisciplinary projects and multiple deadlines. /liliCreativity, proactivity and ability to adapt to changes in the digital market. /liliExperience with the use of CRM (Microsoft Dynamics) and marketing automation tools. /liliExperience in preparing high-quality corporate presentations, with attention to clarity and visual impact (in-depth knowledge of presentation tools such as Powerpoint, Keynotes, etc.). /liliKnowledge of English is mandatory. /li /olpThe Digital and Marketing Director plays a pivotal role in shaping a company's brand identity and ensuring its marketing efforts are effective and forward-thinking. /ph3Place of Work: /h3pForlì /p #J-18808-Ljbffr