H3Head of Digital Marketing Growth /h3pOurstory began with a seaside hotel.brSince then, our group has grown into an international organization.brToday, we welcome our guests in 13 four- and five-star hotels and resorts,modern conference centers, and the prestigious Ethra Thalasso SPA.brOur hotels are located in Sardinia, Puglia, Sicily, Calabria, and Abruzzo,overlooking stunning beaches, as well as in Piedmont, in the Vialattea skiarea.brWe offer approximately 4,200 rooms and, during peak seasons, employ around2,500 people.brWe aim to provide our guests with moments they will remember forever. We listento their wishes to create the holiday they dream of.brWe care for and respect the territories that host us, their environment, andtheir development.brThanks to all this, and to our daily commitment, we are able to offerunforgettable experiences with all the passion and care of authentic Italianhospitality. /ppbPOSITIONOVERVIEW /bbr/ppAreyou an experienced and visionary Digital Marketing Growth professional,eager to drive digital growth and elevate the customer experience? Bluserenais looking for a bHead of Digital Marketing Growth /bto lead theGroup’s digital growth strategy, enhance commercial performance, and elevatethe end-to-end customer experience across all digital touchpoints. Inthis role, you will report to the Director of Marketing Communication andwill be responsible for defining and executing the Group’s digital vision, withfull ownership of acquisition, conversion, engagement, and loyalty strategies. Thisis an ideal opportunity for a profile combining strategic vision, analyticalmindset, and strong leadership skills, with proven experience in digitalgrowth, direct revenue generation, and customer-centric transformation withincomplex and dynamic environments. /ppbLOCATION /bbr/ppThe position is open at our bHeadquarters /bin Pescara (Abruzzo), with the possibility of remote working according to company policy. /ppbKEY RESPONSIBILITIES /bbr/pulliDefine and lead the Group’s digital growth strategy, aligned with business, revenue, and brand objectivesbr/liliOversee the entire guest lifecycle: awareness, acquisition, booking, engagement, retention, and loyaltybr/liliManage digital strategies across SEO, SEM, Paid Social, Display, Metasearch, Email Marketing, and Affiliate channelsbr/liliPlan, execute, and optimize full-funnel media and performance investments, monitoring KPIs such as direct revenue, ROAS, conversion rate, CAC, lead generation, brand visibility, and ROIbr/liliSupervise website, booking engine, UX, CRO, and the digital customer journeybr/liliIdentify and develop new acquisition channels and growth opportunitiesbr/liliCoordinate multidisciplinary teams across performance marketing, CRM, loyalty, analytics, and digital experiencebr/liliCollaborate with Revenue Management, Sales, Operations, and Brand teams to align commercial priorities and digital initiativesbr/liliLead CRM and loyalty strategies through segmentation, personalization, customer profiling, customer value, and data activationbr/liliSupport the CRM Coordinator and Loyalty Coordinator in developing campaigns and programs dedicated to repeat guestsbr/liliLead marketing analysis and customer insight activities through dashboards, reporting, surveys, customer research, and UX analysisbr/liliPromote a customer-centric, data-driven culture focused on continuous innovationbr/liliLead digital transformation and digital enablement initiatives in collaboration with internal stakeholders, partners, and media, CRM, and digital agenciesbr/liliOversee budget planning, forecasting, reporting, governance, execution quality, and consistency across digital platformsbr/li /ulbREQUIREMENTS QUALIFICATIONS /bulliAt least 8 years of experience in leadership roles within Digital Marketingbr/liliProven experience in driving digital revenue growth and customer acquisition strategiesbr/liliStrong expertise in performance marketing, CRM, marketing automation, and digital analyticsbr/liliDeep understanding of the customer journey, conversion optimization, and digital product evolutionbr/liliExperience managing and developing multidisciplinary teams and coordinating external agenciesbr/liliStrong analytical skills, strategic thinking, and results-oriented mindsetbr/liliExcellent stakeholder management and cross-functional collaboration skillsbr/liliAbility to operate effectively in complex, dynamic, and transformational environments with a customer-centric approachbr/liliExperience in hospitality, travel, leisure, or consumer-driven industries is considered a strong plusbr/liliFluent in both Italian and Englishbr/li /ulBy submitting your application, you declare that you have read the information available on #J-18808-Ljbffr