Ph3Overview /h3pIn this role you will support the Trade Marketing and OT DX Managers in drafting the channel strategy for the OT channel across brands. You will lead segmentation and identify high‑potential POS and areas to inform GTM choices, while guiding the channel’s commercial strategy and engagement rules. You will own channel insights, monitor sell‑in/sell‑out and promotions, and drive the implementation or optimization of digital sales tools. Your work will shape the picture of success and enable a data‑driven route to maximize channel performance. /ph3Benefits /h3ulliLead channel insights and act as reference point for sell‑in and sell‑out analysis to explain performance and guide adjustments /liliLead channel research to identify gaps and opportunities; liaise with external providers (GFK, Circana, IRI, Nielsen) for ad hoc studies /liliSupport Sales and Revenue teams with data governance and WD listing/build‑up /liliMonitor sell‑in/sell‑out prices and promo execution, ensuring leaflet compliance with commercial agreements /liliSupport NAM/Sales Director and GDO Manager in defining WD build‑up and monitoring listings /liliLead segmentation to identify most potential POS and areas (IDENTIFY) and define geographic focus for GTM /liliCluster potential POS by attributes to determine best targets for maximum potential /liliDraft channel strategy with DX OT Manager and define picture of success (ENGAGE) and engagement levers /liliDefine commercial corridor with channel sales lead and identify POS upgrades needed to maximize sell‑out /liliCo‑develop incentive plans with OT Manager and Sales channel lead /liliLead digital sales tools initiatives and optimize existing tools for better UX and ROI /li /ulh3Responsibilities /h3ulliProactive attitude /liliStrong analytical skills /liliVery good Office knowledge /liliGood English knowledge /liliProblem solving attitude /liliStrong interpersonal skills; team player; ability to work under stress /liliKnowledge of Nielsen/IRI data /liliExperience in BTL campaigns and activation initiatives /liliBudget management /liliEducation in Economics; 2–4 years in commercial/marketing role; experience in Research Insight /li /ul /p #J-18808-Ljbffr