A global online trading platform offering innovative solutions for Forex, oil, and gold traders is working in partnership with GRS Recruitment to hire a PPC Specialist for their Nicosia based offices. As a PPC Specialist you will manage complex advertising funnels for the company, including lead generation via Meta, Google Ads, DSPs, and other paid platforms. You will be expected to take ownership of strategy, execution, and optimization of all paid media campaigns aligned with the company's goals. If this role is a match with your profile, GRS looks forward to hearing from you today regarding this Nicosia based PPC Specialist position. MAIN DUTIES AND RESPONSIBILITIES
1. Develop, manage, and optimize paid campaigns across Google Ads, Meta Ads (Facebook & Instagram), Bing Ads, and DSP platforms
2. Set up and manage conversion tracking using Google Tag Manager, Google Analytics 4 (GA4), and Google Ads conversion pixels
3. Perform in-depth keyword research and audience segmentation using Google Keyword Planner, SEMrush, or similar tools
4. Configure and manage Google Search Console for SEO/PPC data integration and technical issue identification
5. Implement advanced bid strategies including CPA, ROAS, and manual bidding to maximize ROI
6. Build retargeting and lookalike audiences across platforms using first-party and pixel data
7. Conduct A/B testing on ad creatives, copy, and landing pages to drive optimal performance
8. Develop structured ad campaigns using SKAG (Single Keyword Ad Groups) or thematic grouping
9. Collaborate with designers for high-performing static and video creatives optimized for platform specs
10. Monitor CTR, CPC, conversion rate, quality score, and landing page experience across campaigns
11. Generate performance reports in Google Data Studio or Looker Studio with actionable insights
12. Manage large-scale ad budgets and reallocate funds based on performance data
13. Ensure full compliance with ad platform policies, financial services advertising restrictions, and privacy regulations (e.g., GDPR)
14. Optimize mobile vs. desktop campaigns for device-specific performance
15. Implement call tracking, click-to-call, and offline conversion tracking integrations
16. Maintain accurate UTM tagging conventions and integrate CRM tracking for lead scoring
17. Stay ahead of updates in platform algorithms, beta features, and performance tools
18. Participate in weekly team strategy calls and planning sessions
19. Maintain documentation and internal reports for assigned tasks
20. Provide training or guidance to junior team members when needed
21. Actively communicate progress, blockers, and improvements
22. Contribute to brainstorming sessions for campaigns, content, or product improvements
CANDIDATE PROFILE
23. At least 3 years of proven experience managing PPC campaigns on Meta and Google Ads
24. Deep understanding of conversion tracking, tags, pixels, and event setup
25. Experience with lead generation, performance funnels, and automation tools
26. Familiarity with DSP platforms and retargeting strategies
27. Strong analytical skills and attention to detail
28. Comfortable working independently and reporting results remotely
COMPANY BENEFITS
29. Competitive salary based on experience and skills
30. Performance-based bonuses
31. 23 days of paid annual leave
32. Birthday day off
33. Free Inhouse Gym
34. Daily lunches
35. Regular team outings and bonding events
36. Flexible working hours: Monday-Friday 09:00-10:00 until 18:00-19:00.
37. Support for professional growth and educational development
Due to the high volume of applications, we receive at GRS Recruitment, only shortlisted candidates will be responded to.