Assago (MI), Lombardia We are looking for a Marketing Intern to join our Goodyear Commercial BU for an internship experience. The Intern will get first-hand experience on digital activities as part of the lead generation strategy. He/she will learn how to manage a new website launch, strategize new digital campaigns based on market analysis. The trainee will work together with several company’s departments (PR&Comm, Sales, Pricing etc) and relate with external agencies. The Intern will be inserted in the commercial marketing department where he/she will support the Marketing Manager in achieving the objectives assigned to the brand. Primary Responsibilites - Contribute to set up new digital marketing campaigns from definition of objectives to the tracking of results - Overview of press releases and social media content to ensure graphic impact - Manage new website launch and SEO optimization to increase traffic and lead generation - Maintain relevant marketing assets in Showpad to streamline salesforce usage - Validate marketing assets translations via Transperfect to ensure localization efficacy - Manage Direct Marketing activity through Hybris and C4C to ensure communication continuity - Support Market Analysis by collecting data and updating relevant dashboards to track market insights - Support Events organization to optimize customer experience Job Requirements - Master’s degree in marketing, economics, communication or journalism - Fluent in English and Italian, both written and spoken - Knowledge of Microsoft Office 365 package - Analytical and problem solving skills - Ownership, independence to work in a fast-paced and dynamic environment - Capacity to build trustful relationship in all levels of organization - Outgoing and dynamic personality with a high level of energy and drive