PPermanent employee - Full time | Cinisello Balsamo, MI (Italy) /ppbAbout us /b /ppThe global platform for buying dream bikes : Italian marketplace of high-end bicycles, with a hybrid business model (E-Commerce : buying and reselling second-hand bicycles, mostly from World Tour teams, and Marketplace, where stores sign up to publish and sell their inventory). /ppbThe role /b /ppWe aim to bring our customers the best experience by offering top-notch products and a unique digital experience. We’re looking for a Digital Marketing Specialist to assist in managing and optimizing our digital advertising campaigns, email marketing efforts, and other channels to increase traffic and conversions on Bike-room.com. This is a hands-on, operational role where you’ll work closely with the marketing team to execute campaigns and help grow our online presence. Work closely with other teams, such as design, content, and product, to ensure cohesive campaign execution and brand consistency. The best fit is a versatile and result-oriented individual who is passionate about marketing and has a 100% digital focus. /ppbResponsibilities /b /pulliCoordinating full-funnel digital campaigns on all digital platforms, from briefing to reporting to meet the overall brand and performance marketing goals. /liliEnsure timely adaptation of creative assets to ensure global consistency and local relevancy, and brief new assets where needed to best match a campaign goal. /liliDeveloping and executing Google Ads and Meta Ads campaigns to drive website traffic and conversions. /liliMonitor and optimize ad campaigns, adjusting targeting, bidding strategies, and creatives to improve performance. /liliTrack and report on ad performance, identifying opportunities for optimization. /liliHelp create and manage email marketing campaigns to engage customers and drive sales. /liliWork on segmenting email lists, crafting engaging email content, and optimizing subject lines, CTAs, and overall design (supported by content creators). /liliGuiding the creation of key email automation journeys to boost loyalty and ensure repeated purchases. /liliDriving lead generation campaigns to ensure database growth and optimizing towards the best-performing channels and campaigns. /liliSupport the implementation of other digital marketing strategies (such as affiliate marketing, digital partnerships, etc.) to drive traffic to the site. /liliAssist in exploring new digital channels and opportunities for traffic acquisition. /li /ulpbRequired qualifications /b /pulliExperience in digital marketing, focusing on Google Ads, Meta Ads, and email marketing. /liliExperience in executing and optimizing paid digital advertising campaigns. /liliKnowledge of digital marketing analytics, including Google Analytics, Google Ads, and Meta Ads Manager. /liliBasic understanding of email marketing strategies and tools. /liliBasic understanding of eCommerce sales logic. /liliCreativity, attention to detail, and ability to work effectively both in a team and independently. /liliDigital and brand marketing skills gained in international contexts and cross-functional teams. /liliGood organizational and time management skills. /liliPositive attitude and openness to feedback and continuous learning. /li /ulpbPassions /b /ppWe believe that passion is the engine of innovation and creativity, and we are particularly interested in candidates who have personal interests in one or more of the following areas : /pulliCycling /liliScale-Up Technology /li /ulpbJob offer /b /pulliRAL proportional to experience (range €25-€35k) /liliOffice in Cinisello Balsamo (Via Monfalcone 15), face-to-face work (with possibility of remote working days) /liliBenefits : meal vouchers of €8 each /liliType of contract : we offer a permanent contract, preceded by a probationary period to allow both the candidate and the company to assess mutual compatibility. Our goal is to build lasting and productive working relationships based on trust and professional development. /li /ulpbHow to apply recruiting process /b /pulliSend your CV with a brief introduction to /liliInterview with a member of the founding team /liliCase study with founding team /liliReference check and offer /li /ulpJ-18808-Ljbffr /p #J-18808-Ljbffr