Job Description Summary
The Senior Director, Operations– AH leads the operational backbone of the At Home system, ensuring seamless end‑to‑end execution across customers & bottlers. This leader drives the operational planning, governance, and performance management processes that underpin sustainable growth and channel excellence across Hypers, Supers, Discounters and e-commerce in the Italy Franchise Operations, one of the most important markets in Europe. The role acts as the system integrator for AH, translating global strategies into scalable operational frameworks, strengthening execution capability, ensuring consistent commercial strategy deployment, sustainable growth and long‑term partnerships within the AH channel. This role combines strategic customer leadership, business development, Joint Business Planning and cross‑functional coordination. It brings a strong external customer lens together with deep commercial, financial and shopper insight capability to accelerate AH performance, category growth and mutual value creation across customers.
Key Responsibilities
* AH Operational Strategy & System Enablement – shape and translate global and European customer strategies into clear, executable commercial plans; lead the operational planning cycle, integrating customer, channel, and commercial priorities into a unified operating plan; represent the operational voice of AH customers in early program design with OU and brand programs.
* Performance Management & Governance – lead AH commercial and operational performance management across key customers; monitor revenue, NSR, transactions, distribution and execution KPIs; translate data into actionable recommendations and support scenario planning and decision‑making.
* Execution Excellence & Capability Development – bring in best‑in‑class AH toolkits and practices from other markets; strengthen bottler operational capabilities in customer activation, digital capabilities and overall commercial execution.
* System Orchestration & Cross‑Functional Integration – serve as the operations integrator for AH across Marketing FLA, RGM, Supply Chain, Finance, Legal and Franchise Leadership; drive disciplined operations, governance, and transparent communication across the KO system.
* Category, Portfolio & Asset Deployment – localise and deploy the NARTD category vision operationally across AH, ensuring activation plans and pack architecture solutions align with channel roles.
* Operational Investment Stewardship – manage DFR for the CCH bottler, ensuring disciplined investment tied to operational priorities, efficiency and measurable ROI.
Qualifications & Requirements
* 10+ years of leadership experience in commercial or customer operations, key account, or category/operational marketing roles within FMCG or beverage sectors.
* Proven operational leadership in commercial roles, franchise systems or multi bottlers, with strong strategic thinking and execution capabilities.
* Strong financial, analytical and operational acumen, with the ability to interpret performance metrics and apply analytics to operational scenario planning and investment choices.
* Deep understanding of AH channel economics and ability to translate shopper and customer data into growth‑oriented commercial decisions.
* Experience with RGM principles (pricing, pack architecture, promo evaluation, profitability modelling).
* Strong collaboration, influencing, and communication skills, with credibility to operate effectively with senior internal and external stakeholders.
Location(s): Italy
City/Cities: Milan
Travel Required: 00% – 25%
Relocation Provided: No
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