THE ROLE We are looking for a Brand Partnerships Manager to lead and scale marketing and sponsorship partnerships as a strategic growth and innovation lever. The focus is on brand collaborations, sponsorships and cultural partnerships that elevate the brand, unlock new audiences, and bring fresh, innovative thinking into the business. The Head of Brand Partnership will identify and activate partnerships that go beyond visibility—creating platforms for innovation, experimentation, and brand relevance in culture—and take them through to execution and measurable impact. KEY RESPONSIBILITIES
Define the brand partnerships and sponsorship strategy aligned with marketing and business priorities Identify high-impact partnership opportunities across brands, platforms, media, events, and cultural ecosystems Map and build a strong external network across lifestyle brands, entertainment, media, and cultural players Focus on partnerships that unlock innovation, new formats, and new ways of engaging audiences
DEAL MAKING & PARTNERSHIP STRUCTURING
Lead end-to-end development of partnerships: sourcing, pitching, negotiating, and closing Structure partnerships focused on brand visibility, core audience growth and strategic positioning Secure sponsorships, co-marketing agreements, and brand collaborations Ensure clear value exchange and measurable outcomes for both sides
ACTIVATION & INNOVATION THROUGH PARTNERSHIP
Drive the activation of partnerships across campaigns, content, and brand initiatives End to end execution, leading and shaping project teams and collaborating with agencies for final delivery and case study summary Collaborate with brand, content, and project teams to bring partnerships to life at high creative standards Use partnership opportunities to create the ground for new ideas, formats, and experiences that scale
PERFORMANCE & SCALING
Define brand and business KPIs Track and evaluate partnership performance across brand and business impact Identify scalable partnership models and expand them across markets Continuously optimize the partnership portfolio based on trends, impact and strategic fit STAKEHOLDER COLLABORATION
Work closely with marketing strategy, brand, content, and local teams Align stakeholders on partnership priorities and opportunities Inspire and manage project teams to execute the partnerships Act as the central connector between the company and external partners
SKILLS AND EXPERIENCE
8+ years of experience in brand partnerships or sponsorships marketing collaborations Proven track record of delivering high-impact partnerships with measurable brand and business outcomes Strong network across brands, media, events, or cultural ecosystems Experience in negotiating and structuring sponsorship and co-marketing deals Strong understanding of brand building through partnerships Great experience in both retail and online world Experience in FMCG, lifestyle, travel, or consumer brands is a plus Highly relationship-driven Curious about culture, brands, and new trends Strong ownership and bias for action Creative mind finding opportunities in every partner conversation Great at closing the deals
Location: Italy #J-18808-Ljbffr