Overview At MBE we are seeking an innovative and collaborative professional to join our Network Development and Sales team in Milan. As a CRM Operations Specialist, you will work cross-functionally with sales, marketing, product, and BI teams to develop repeatable and scalable processes that directly impact our revenue and time-to-market. You will be responsible for ensuring successful and on-time execution of the lead management process and other marketing campaigns by providing feedback on optimization and conversion opportunities. Responsibilities Additional responsibilities of this position include Ensure that the sales team is responding to, qualifying, and tracking Inbound Leads and Requests. Managing lists for Outbound Campaign Management and coordinating mailing logistics. Oversee the lead qualification, tracking and dissemination process. Manage the strategic relationship with the Telemarketing agency to coordinate all the telemarketing campaigns (liaising with internal departments and with the MBE Network). Evaluate, capture, and optimize leads in order to build ad-hoc strategy. Support CRM / Marketing Automation Technology. Managing contact information and reference lists and maintaining database integrity. Be involved in marketing campaign planning to properly architect solutions. Track campaign success, report sales revenue standings and communicate status updates. Implement processes that promote efficiency, accuracy in the customer acquisition strategy. Perform reviews and QA to ensure quality standards are met. Educate the sales team on the value of the CRM strategy Shadow and partner with sales J-18808-Ljbffr