About the Role As a Trade Marketing Specialist for the Out of Home (OOH) channel, you will play a central role in shaping and executing Ferrero’s Trade Marketing strategy across a wide and diverse network of customers. You will be the key interface between Sales, Trade Marketing, Revenue Management, and our clients, connecting strategic insights to actionable plans. Your mission will be to build tailored, data-driven channel strategies that reflect the unique dynamics of segments. By balancing analytical rigor with creative thinking, you will help Ferrero reach shoppers where they are, in the most effective and engaging ways. Main Responsibilities
Develop and implement channel marketing strategies that span large-scale initiatives and highly customized solutions for individual clients across all categories. Analyze channel structures, customer performance, and shopper behaviours to identify growth opportunities and shape commercially relevant plans. Guide how Ferrero shows up across the Out of Home landscape, from distribution models (direct, organized, wholesale) to field execution. Support the Sales organization by designing and delivering compelling selling stories grounded in solid data and competitive benchmarks. Define and monitor KPIs, support the execution of business plans, and contribute to commercial planning, including promotion strategy in close coordination with Revenue Management. Track execution and results across channels and customers, surfacing risks and unlocking new potential through insights and analysis. Collaborate closely with Shopper Marketing and Category teams to ensure channel plans are aligned with broader company priorities. Help shape creative, impactful activations that address the needs of different Out of Home customers and bring tailored strategies to life in the field. Engage with clients on-site and build strong relationships that turn plans into results.
About You
Master’s Degree in Economics, Engineering, or a related field, with several years of experience in Trade Marketing, Channel Marketing, or Sales—preferably with exposure to the Out of Home channel. Strong analytical mindset and attention to detail, with the ability to dive into data and extract insights that inform strategic choices. Creative mindset capable of developing tailor-made solutions for national strategies and individual client needs. Strong communicator and team player, able to navigate and align internal stakeholders across Sales, Revenue Management, and Trade Marketing. Confident in building external relationships and engaging directly with clients, even outside traditional retail settings. Ability to manage complex plans, support commercial negotiations, and drive projects from strategy to execution. Fluent in English and Italian; comfortable switching between analysis and action, numbers and narratives, planning and performance.
Are you ready to bring your channel expertise and customer focus to a team that thrives on precision, creativity, and real-world impact? Apply now and help us shape Ferrero’s presence across the Out of Home market. Our Benefits & Perks Careers with caring built in - discover our benefits here. About Ferrero Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com. DE&I; at Ferrero Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding. Find out more here. #J-18808-Ljbffr