Martech Director
Location: Italia (Full remote, con trasferte occasionali)
Tipo di contratto:Project
Chi è Kotton?
Kotton è una marketing & technology consultancy che aiuta i brand a connettere strategia, dati e creatività per generare un impatto misurabile.
Lavoriamo su paid, owned e earned media, combinando la precisione del digitale con una forte comprensione del business. Il nostro approccio è integrato e orientato alla crescita.
Il Ruolo
Stiamo cercando un/a Martech Director per guidare le nostre capability di Analytics e Data in Italia.
Il ruolo combina competenza tecnica, leadership del team e sviluppo del business. Lavorerai a stretto contatto con i clienti per trasformare i dati in insight concreti, contribuendo allo sviluppo e alla crescita del team locale.
Responsabilità principali
* Guidare e sviluppare i team Analytics e Data in Italia
* Deliverare soluzioni di analytics, data e cloud per i clienti
* Lavorare con i clienti per comprendere il loro business e tradurre i dati in azioni concrete
* Supportare la crescita commerciale attraverso pitch, proposte e contributo strategico
* Costruire e mantenere relazioni con partner chiave (es. Google)
* Garantire qualità e puntualità nella delivery dei progetti
* Essere il punto di escalation per clienti e team
* Supportare hiring, mentoring e sviluppo del team
* Monitorare performance, pipeline e risultati
Cosa cerchiamo
* Forte esperienza in marketing analytics e data
* Esperienza pratica con strumenti come Google Analytics, BigQuery o simili
* Ottima conoscenza di SQL e di almeno un linguaggio (Python o R)
* Esperienza con strumenti di data visualisation (Looker Studio, Tableau, Power BI)
* Esperienza nell’analisi di media data (Google Ads, Meta, Campaign Manager, ecc.) e attivazione dei dati verso piattaforme advertising
* Capacità di semplificare analisi complesse in insight chiari e utili
* Esperienza nella gestione o mentoring di team
Nice to have
* Esperienza con Google Cloud Platform
* Esperienza con dataset complessi e ambienti data enterprise
Cosa offriamo
* Ambiente di lavoro flessibile e full remote
* Opportunità di crescita in un contesto dinamico e internazionale
* Collaborazione con clienti globali
* Un ruolo con impatto diretto sulla crescita del business in Italia
ENG. Version
Martech Director
Location: Italy (Fully Remote, with occasional travel)
Contract Type: Project
Who is Kotton?
Kotton is a marketing & technology consultancy that helps brands connect strategy, data, and creativity to drive measurable impact.
We work across paid, owned, and earned media, combining digital precision with a strong understanding of business. Our approach is fully integrated and focused on growth.
The Role
We are looking for a Martech Director to lead our Analytics and Data capabilities in Italy.
This role combines hands-on expertise, team leadership, and business growth. You will work closely with clients to turn data into actionable insights while building and developing a strong local team.
Key Responsibilities
* Lead and develop the Analytics and Data teams in Italy
* Deliver analytics, data, and cloud solutions for clients
* Work closely with clients to understand their business and translate data into clear actions
* Support business growth through pitches, proposals, and strategic input
* Build and maintain strong relationships with key partners (e.g. Google)
* Ensure high-quality and timely delivery of projects
* Act as the escalation point for client or team issues
* Support hiring, mentoring, and team development
* Monitor performance, pipeline, and results
What We’re Looking For
* Strong experience in marketing analytics and data
* Hands-on experience with tools such as Google Analytics, BigQuery, or similar
* Strong knowledge of SQL and at least one programming language (Python or R)
* Experience with data visualisation tools (Looker Studio, Tableau, Power BI)
* Experience working with media data (Google Ads, Meta, Campaign Manager, etc.) and activating data into advertising platforms
* Ability to translate complex analysis into clear, actionable insights
* Experience managing or mentoring teams
Nice to Have
* Experience with Google Cloud Platform
* Experience working with large datasets and complex data environments
What We Offer
* Flexible remote working environment
* Opportunity to grow in a dynamic and international company
* Work with global clients across multiple industries
* A role with real impact on business growth in Italy