Candidate Profile
As the brand's heritage is Italian, we're particularly interested in candidates who can represent and communicate the company's European identity, bringing a deep appreciation for Italian and broader European business culture, quality standards, and partner collaboration practices.
About the Role
Our client is seeking a Channel Marketing Specialist to drive growth through strategic marketing initiatives and effective partner collaboration. The ideal candidate will have hands-on experience managing marketing programs, coordinating with distributors, and ensuring brand alignment across multiple touchpoints.
Key Responsibilities
Develop and execute channel marketing plans aligned with overall business goals.
Manage relationships with distributors, resellers, and channel partners to ensure marketing effectiveness.
Organize seminars, events, and partner training programs to strengthen engagement and sales enablement.
Coordinate multi-channel marketing campaigns, ensuring consistent brand messaging and visual identity.
Collaborate closely with sales and product teams to support lead generation and revenue growth.
Conduct market analysis and performance tracking to optimize marketing ROI.
Maintain alignment with the company's strategic growth objectives and reporting requirements.
Requirements
Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
Minimum 2 years of experience in channel or B2B marketing, ideally in the manufacturing or supply chain industry.
Strong understanding of channel marketing principles, campaign execution, and partner engagement.
Excellent organizational and communication skills, with fluency in English
Proficiency in CRM and marketing automation tools.
Ability to manage multiple projects simultaneously in a fast-paced environment.