About Alpinestars
Alpinestars is a global leader in performance, protection, and lifestyle apparel, rooted in motorsports and action sports. While our products are trusted by world-class athletes in MotoGP, Formula One, and motocross, we also design and deliver high-quality gear and apparel for a broad range of customers—from professional riders to everyday enthusiasts.
Driven by innovation, engineering excellence, and a deep understanding of performance and design, we continuously push the boundaries of product development.
Driven by a relentless pursuit of performance, protection, and innovation, Alpinestars is a global leader and premium brand in advanced rider equipment. From world‐championship motocross tracks to the most extreme enduro terrain, we develop technical solutions for riders who compete, train, and push beyond limits every day.
About the role
As Media & Communication Specialist – Adventure, you will be a key voice of Alpinestars in the adventure motorcycling world.
You will connect our products, riders, and values with test riders, ambassadors, media professionals, and the global adventure community, amplifying authentic stories from the field and reinforcing Alpinestars' leadership in adventure riding.
Your Responsibilities:
* Express the Alpinestars narrative, translating performance, protection, and innovation into compelling stories
* Actively engage with the global adventure motorcycling community, attending events, rides, trade shows, and product activations
* Strengthen Alpinestars' visibility, credibility, and emotional connection within the adventure segment
* Monitor trends, emerging media platforms, and cultural movements in adventure riding.
* Ensure clear, consistent, and authentic brand messaging across all media and rider touchpoints
* Develop and maintain strong relationships with international motorcycle magazines, journalists, digital platforms, and industry opinion leaders
* Manage press activities including product launches, press releases, media kits, and editorial opportunities
* Coordinate and support media tests and field experiences, ensuring premium brand representation
* Serve as the main communication link between Alpinestars and test riders, ambassadors, and key partners
* Collect real‐world riding feedback and convert insights into meaningful communication content
* Support and align ambassador storytelling with brand strategy and product positioning.
Requirements:
* Solid background in media, communications, PR, or marketing, preferably within motorcycling, outdoor, or performance apparel industries
* Established network within motorcycle media, journalists, and adventure riding communities
* Strong storytelling and writing skills, with the ability to communicate technical products in an engaging way
* Solid understanding of motorcycling culture and rider expectations
* Experience working with journalists, riders, or brand ambassadors is a strong asset
* Comfortable representing a global, premium brand in both professional and grassroots environments
* Proficiency in English is mandatory (C1), a second language will be a plus
* Willing to travel and participate in riding activities and product testing.
Location: Asolo - on site job