AliExpress is a global e-commerce platform that offers consumers a wide selection of products at competitive prices. We are dedicated to delivering an extraordinary shopping experience while fostering brand loyalty and trust within our diverse customer base.
Job Summary:
We are seeking a Social Media Senior Specialist to plan and manage impactful social channels marketing campaigns that magnify AliExpress' brand value proposition in Italy. This role requires a fusion of creativity and analytical prowess, aimed at building brand awareness and trust social wisely.
Responsibilities:
● Develop and implement social media/influencers strategies that align with our brand positioning and marketing strategies.
● Create original content and schedule postings to increase account visibility and engagement.
● Monitor and analyze performance data of social media accounts to continuously optimize content and strategy.
● Source and develop influencers networking continuously and work closely and innovativley with influencers to support brand and business growth.
● Collaborate with advertising agencies and vendors to manage and improve social media advertising campaigns.
● Community management .
Qualifications:
● At least 3 years of experience in social media planning and account management.
● Proficiency in content trends, viral marketing mindset and mechanisms of operation on platforms such as Instagram, TikTok, and YouTube.
● Excellent creative thinking and content creation skills.
● Strong data analysis skills, with the ability to adjust strategies based on data insights.
● A proactive, results-focused approach, capable of driving initiatives forward amidst uncertainty.
● Prior experience in e-commerce, retail, or FMCG sectors is highly advantageous. Candidates with substantial agency experience are also encouraged to apply.
● Ability to work independently as well as closely with a team.
● Proficiency in Italian and English is a must. Chinese language skill is a plus but not a prerequisite.
● BSc/BA in Marketing, Advertising or related field.