Our client a performance‑driven digital advertising and technology organisation is seeking a Senior Programmatic Media Buyer (RTB) to own large‑scale real‑time bidding campaigns and shape programmatic strategy across platforms. This is a high‑impact role for a seasoned programmatic specialist who combines strategic depth with technical expertise and a proactive mindset. MAIN DUTIES AND RESPONSIBILITIES
1. Lead the planning, execution, and optimisation of complex RTB/programmatic campaigns across multiple networks and ad formats.
2. Set up, monitor and refine RTB campaigns, develop advanced bidding strategies and audience frameworks.
3. Delivering ongoing optimisation to maximise ROI, efficiency, budget pacing and campaign growth.
4. Conduct deep performance analysis to uncover trends, inefficiencies, and growth opportunities.
5. Forecast campaign performance and manage pacing to ensure strategic budget allocation.
6. Collaborate on tracking and measurement architecture (e.g. GA4, postback URLs, attribution models).
7. Mentor and support junior media buyers, contributing to skill development and best practice adoption.
8. Work with creative teams to inform data‑driven creative strategy and testing roadmaps.
9. Present performance insights and strategic recommendations to leadership and key stakeholders.
10. Stay ahead of developments in programmatic advertising, innovation, automation, and tools.
CANDIDATE PROFILE
11. 5+ years’ hands‑on experience in programmatic media buying with a strong RTB skill set.
12. Proven track record managing large budgets and scaling winning strategies across banner, native, pre‑roll, push and pop‑under formats.
13. Deep understanding of RTB auctions, bidding logic, and audience segmentation.
14. Experience with complex tracking implementations including postbacks and server‑to‑server setups.
15. Strong analytical skillset with advanced Excel/Google Sheets proficiency; experience with reporting tools (e.g. Tableau, Power BI) and SQL/BigQuery is an advantage.
16. Excellent communication skills and the ability to translate complex insights into strategic recommendations.
17. Organised, adaptable, and capable of managing multiple initiatives simultaneously.
18. Passion for experimentation, innovation and continuous improvement.
COMPANY BENEFITS
19. Competitive fixed monthly salary.
20. Performance-related bonus scheme.
21. Monday to Friday working hours with flexible start and finish times.
22. Hybrid / work-from-home working model.
23. Up to 25 days of annual leave plus additional sick leave.
24. Provident Fund scheme.
25. Ongoing access to learning resources, tools, and industry events.
26. A modern, performance-led culture offering genuine career development and progression.
Due to the high volume of applications we receive at GRS Recruitment, only shortlisted candidates will be responded to.