PbWho We Are /b /ppAt Spoki, we are redefining the way companies communicate with their customers through innovative technology, b3x YoY growth /b, and the ambition to become a Unicorn. /ppWe provide bConversational Commerce tools /b that optimize marketing, sales, and customer support, making every interaction smooth, efficient, and personalized. /ppWith bWhatsApp as our core channel /b and AI-powered solutions, our mission is to help millions of businesses grow through exceptional customer experiences. /ppJoining Spoki means becoming part of a passionate and ambitious team, ready to scale globally, where innovation, meaningful conversations, and sustainable growth are at the heart of everything we do. /ppbr/ppbWe Are Hiring: /b /ppCRM Marketing Automation Specialist (HubSpot) /ppbCore Stack /b /pullibCRM (mandatory): /b HubSpot — Marketing Hub, Sales Hub; Workflows, Sequences, Custom Properties/Objects, Lead Scoring, Attribution Reporting. /lilibAutomation (preferred): /b Zapier, n8n and similar tools (e.g. Make, Pipedream, Workato). /lilibChannels: /b WhatsApp, email, SMS, web. /li /ulpbr/ppAs a bCRM Marketing Automation Specialist /b, you will be the architect of our lifecycle journeys and the technical driver of retention, nurturing, and conversion. /ppYou will design, implement, and scale omnichannel flows on HubSpot, orchestrating automations with Zapier/n8n (and similar) when needed. /ppYour mission will be to build a measurable CRM engine that boosts LTV, conversion rate, and the end-to-end customer experience. /ppbr/ppbYour Responsibilities /b /ppbStrategy, Journey Design Growth /b /pulliDesign and maintain full-funnel journeys (acquisition → onboarding → activation → retention → win-back) on WhatsApp, email, and SMS, native in HubSpot. /liliDefine dynamic segmentations (behavioral, RFM, intent) and lead scoring (demographic + behavioral), with SLA MQL→SQL in collaboration with Sales. /liliPlan and execute A/B and multivariate tests on messaging, timing, channels, and incentives to optimize conversion and LTV. /li /ulpbAutomation Integrations /b /pulliDesign and develop workflows in HubSpot (Workflows, Sequences, Custom Properties/Objects, Deals/Pipeline automation). /liliOrchestrate automations and integrations with Zapier and/or n8n using REST APIs and webhooks to synchronize CRM, data sources, and third-party systems. /li /ulpbData, AI Analytics /b /pulliBuild dashboards on key KPIs: deliverability, OR/CTR, stage-based CVR, CAC payback, churn, LTV, retention cohorts. /liliIntegrate AI via APIs (OpenAI, Vertex AI) for content personalization, predictive scoring, conversation analysis, and next-best-action. /li /ulpbr/ppbIdeal Profile /b /ppbExperience Skills (must-have) /b /pullibHubSpot: /b hands-on experience with Marketing/Sales Hub, Workflows, Sequences, Custom Properties/Objects, Lead Scoring, Attribution/Reporting. /lilibAutomation: /b strong operational knowledge of Zapier and/or n8n for complex workflows; familiarity with REST APIs and webhooks. /lilibOmnichannel Messaging: /b best practices on WhatsApp, email, and SMS (content, timing, frequency management). /lilibSoft skills: /b problem-solving, results-orientation, attention to UX and copywriting; ability to manage multiple projects in dynamic environments. /lilibLanguages: /b excellent English (written and spoken); Spanish is a plus. /li /ulpbr/ppbNice to Have /b /pulliExperience with similar tools: Make (ex Integromat), others. /liliBasic knowledge of JavaScript for GTM, validations, and small extensions. /li /ulpbr/ppbWhat We Offer /b /pulliA bkey role /b in driving CRM-led growth within a fast-scaling global company. /lilibWorking on site: /b San Vito dei Normanni, BR /lilibCompetitive compensation: /b €30,000–€40,000 gross/year, with possible performance-based adjustments. /lilibCoaching Mentoring: /b continuous 1:1 support and structured feedback sessions. /lilibTraining: /b dedicated budget for courses, certifications (e.g. HubSpot), and events. /lilibTech Gear: /b Apple MacBook Pro, Apple Keyboard, Apple Trackpad, 2nd widescreen monitor. /lilibEligibility for the Spoki Stock Option Plan. /b /liliRegular bteam-building activities /b and celebration events. /liliAccess to bcutting-edge technologies /b and resources. /liliAdditional company perks (internal library, knowledge-sharing, communities of practice). /li /ulpbr/ppbOur Hiring Process /b /pulliIntroductory call with the Hiring manager /liliStructured interview and technical assessment /liliFinal meeting with the leadership team /li /ul