Job Description - Marketing & Digital Content Executive (HOT0BOU0)
Job Number: HOT0BOU0
Work Location: Hilton Lake Como, Via BORGOVICO 241, Lombardia/Como, Como IT 22100
The Marketing & Digital Content Executive plays an important role in achieving key objectives aligned with the annual Marketing and PR plan, current initiatives, and relevant activities. The team is integral in coordinating all functions to meet commercial targets. This role involves managing marketing projects, media relations, internal communications, and performing administrative duties.
What will I be doing?
As a Marketing & Digital Content Executive, you will be responsible for:
* Creating and executing strategic advertising and Public Relations plans, including media planning and creative visuals
* Enhancing brand awareness in digital spaces, driving website traffic, and acquiring leads/customers through compelling content and strategies
* Supporting the Line Manager with promotional activities, collateral, in-house merchandising, and maintaining the hotel's media library
* Managing media relations, tracking social media, updating press kits, archiving news releases, maintaining media databases, coordinating interviews, and administrative duties related to media visits
* Reviewing third-party website content for standards, accuracy, and creativity
* Creating quarterly newsletters and internal communication materials
* Developing and managing content for social media, email campaigns, and other digital platforms
* Staying updated with digital marketing trends and tools
* Managing and growing the company's social media presence across platforms such as Instagram, LinkedIn, Facebook, X, TikTok, etc.
* Engaging with the online community and responding promptly to comments/messages
* Assisting with or leading on-site photoshoots and hotel filming, ensuring all approvals are obtained
* Acting as a brand ambassador, ensuring content aligns with brand voice, tone, and style guidelines
What are we looking for?
* 1-2 years experience in Marketing and/or Digital Content
* Deep understanding of social media platforms: Instagram, Facebook, LinkedIn, TikTok (additional value)
* Ability to manage multiple projects and meet deadlines
* Positive attitude and good communication skills
* Commitment to high customer service standards
* Excellent content creation and writing skills
* Creative thinking and attention to detail
* Adaptability in fast-paced environments
Preferred capabilities include:
* Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), Canva, or similar tools
* Knowledge of SEO and analytics tools like Google Analytics
What will it be like to work for Hilton?
Hilton is a leading global hospitality company offering a range of accommodations from luxury hotels to extended-stay suites. For nearly a century, Hilton has been dedicated to providing exceptional guest experiences. Our vision is "to fill the earth with the light and warmth of hospitality," uniting us to create remarkable experiences worldwide. Our Team Members are at the heart of this mission!
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