Sr manager, performance marketing

Sr. Sia tra i primi a candidarsi: legga la panoramica completa del ruolo qui sotto, quindi invii la sua candidatura per essere preso/a in considerazione. Manager, CRM Lifecycle & Paid Media — FRITESLocation: France, Italy, Spain.Job SummaryThis job leads complex projects requiring an understanding of current business trends. They collaborate with teams to resolve marketing challenges, analyze data for process improvements, and develop best practices for performance marketing initiatives while mentoring team members in strategy development.ResponsibilitiesDevelop and implement omnichannel paid media strategies to drive business outcomesManage audience segmentation and targeting to optimize campaign performanceCreate and maintain an experimentation roadmap to test and refine marketing initiativesAllocate budgets across campaigns and channels to maximize return on investmentCollaborate with leadership, finance, and analytics teams to align strategies and reportingPartner with media agencies to ensure continuous campaign optimization and performanceOversee the delivery of seamless onboarding experiences across channelsEmbed relevant content across customer lifecycle stages to address key needsOwn the FRITES lifecycle marketing strategy across the full customer journey: acquisition → onboarding → habit formation → cross-sell → retention → winbackBuild and optimize CRM lifecycle programs across channels (e.g., email, push, in-app, landing experiences; and where applicable, other direct channels)Lead paid media strategy and execution in FRITES across key performance and growth channels (e.g., search, paid social, display/video, affiliates), aligned to lifecycle objectives—not siloed channel KPIsLead integrated planning for Tier 1 moments (seasonal peaks and priority campaigns), ensuring CRM and paid media work together with clear messaging, audiences, and measurementPartner with Analytics to define and track the right KPIs (activation, repeat usage, retention, LTV, ROI), and run a strong test-and-learn agenda (incrementality, holdouts, experimentation)Develop segmentation and trigger strategies driven by behavior (e.g., drop-off, friction signals, key site/app behaviors) to intervene earlier and more effectivelyManage budgets and performance, identify efficiency opportunities, and improve ROI through continuous optimizationLead agency and vendor partners to ensure high-quality execution and strong performance accountabilityCollaborate closely with Product, Partnerships, Analytics, Creative, and Legal/Privacy teams to ensure compliant, high-impact growth programsQualifications8+ years of marketing experience with deep expertise in CRM/lifecycle marketing and paid media/performance marketingProven track record building lifecycle programs that drive measurable improvements in activation, retention, repeat behavior, and customer valueStrong experience planning and optimizing paid media across major channels with clear ROI accountabilityAnalytical fluency and comfort partnering with BI/Analytics teams on measurement, experimentation, and performance diagnosticsExperience working in a privacy-first environment; familiarity with GDPR and consent-based marketing strongly preferredEnglish required; Italian proficiency strongly preferredSuccess MetricsA clear, integrated xrdztoy FRITES lifecycle + paid media growth plan with measurable targetsExpanded lifecycle journey coverage and improved customer engagement and retentionHigher-quality acquisition and stronger downstream value (repeat usage, product adoption, lifetime value)Strong execution and measurement of Tier 1 moments, with clear learnings and impactEqual Employment OpportunityPayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at #J-18808-Ljbffr