Overview Reporting to the Director of Marketing, the Digital Manager is responsible for developing and executing the strategy and operations of UNB's digital marketing and communications properties with a focus on user experience, content strategy, and digital design. Responsibilities Lead a highly functioning and professional digital marketing and web team composed of four team members. Mentor and develop current team members. Conduct 360 performance reviews. Create action plans that include training and development. Stay abreast of the rapidly evolving digital ecosystem. Develop a content strategy across all UNB digital platforms. Enhance audience experience / usability using an integrated marketing and communications approach. Lead institutional digital marketing campaigns, including SEO / SEM, social media, and display advertising campaigns. Lead projects involving the assessment, selection, and deployment of new web / marcom technologies. Manage UNB's external facing website. Collaborate to create / implement a multi-platform digital strategy, roadmap, and budget for digital engagement. Provide digital marketing and communications consultation and leadership to areas across the university. Develop a digital research and insight program leveraging web analytics, surveys, in person interviews, stakeholder feedback, and new channels of insight. Identify trends and metrics, and optimize budget spend and performance based on the insights. Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Evaluate emerging technologies, provide thought leadership / perspective for adoption where appropriate. Prepare regular reports. Qualifications Minimum of a Bachelor's degree in Business, Computer Information Systems, Web Design, Digital / Internet Marketing, or a related field. 7 years' related experience. An equivalent combination of education and experience may be acceptable. Demonstrated experience managing enterprise websites. Experience leading content management system and governance projects. Experience with web content management, including user / role definition, workflow, layouts / themes, etc. Proven experience in website design, architecture development, Google Analytics, Google AdWords, Google Webmaster Tools, SEO, digital advertising, and social media advertising. Effective planning of campaigns and tools. Demonstrated ability to work with cross-departmental project teams who represent a diversity of interests and styles. Proven experience developing and executing measurable institutional social media strategies and campaigns. Recent and significant experience with all social media platforms (Facebook, LinkedIn, Twitter, Instagram, Snapchat). Ability to lead, coach and direct staff. Systems thinking and problem-solving : ability to understand complex systems and find effective solutions to problems. Ability to effectively communicate with a broad spectrum of university stakeholders. Knowledge of web usability design and information architecture principles. Excellent writing, proofreading, and editing skills with an eye for detail, design, content, and brand. J-18808-Ljbffr