Experteer OverviewIn this role you will design and lead omnichannel customer activation programs that connect data, technology, and content to deliver personalized experiences across the customer journey.
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You will shape Costa’s customer engagement strategy, aligning activation with commercial goals and multi‑market execution.
You will own end‑to‑end activation across owned channels, paid media, and human touchpoints, ensuring consistent impact and measurable value.
You will collaborate with IT, Martech, and business teams to embed personalization, predictive insights, and dynamic content at scale.Retribuzione / BenefitsDesign, implement, and optimize end‑to‑end omnichannel journeys across CRM, digital platforms, media, and offline interactionsOrchestrate activation levers across owned CRM channels (email, SMS, push, WhatsApp) and align with paid, digital, and sales channelsIntegrate content strategy, segmentation, personalization, and execution into a unified framework using the CDPManage external service providers and collaborate with IT, Digital, Martech, and other stakeholders for flawless executionOversee technical execution of campaigns (setup, QA, automation logic, tracking) and ensure data integrityDefine contact strategies, priorities, and rules; govern lifecycle journeys and outbound campaignsMonitor performance metrics (engagement, conversion, retention, CLV) and drive continuous optimizationLead cross‑market activation with data‑driven insights, GDPR compliance, and a test‑and‑learn approachResponsabilità10+ years of experience in CRM, customer activation, lifecycle marketing, personalization, and Martech‑driven projectsProven omnichannel orchestration across CRM, media, digital, and offline channelsStrong expertise in customer experience, digital transformation, journey orchestration, campaign management, and personalized content frameworksHands‑on experience with marketing automation platforms and personalization enginesStrong xjrgpwk analytical skills with ability to translate data into activation strategiesExcellent project and stakeholder management in complex, cross‑functional initiativesUnderstanding of full marketing mix, QA, tracking, and campaign operationExperience in multi‑market environments; familiarity with predictive models and dynamic content systemsExperience mentoring technical and business teamsFluency in English and ItalianStrategic, commercial mindset with collaborative, fast‑paced approachRequisiti fondamentalidaily meal vouchersexclusive platform accessfree medical insurancefamily welfare benefitsdiscounts on cruises and onboard services
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