Ref#: W171946
Department: Retail
City: MILAN
State/Province: Milano
Location: Italy
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
- Embrace the RL Way and drive positive behaviours around the cultural focus areas
- Deliver the business initiatives to support the brand business vision and increase productivity
- Lead & develop the team to deliver the RL Selling Culture
- Execute the Brand Presentation guidelines to further enhance the RL Selling Culture
Essential Duties & Responsibilities
Key responsibilities
Exceed sales and profitability targets
Deliver sales and profitability through key metrics: sales, conversion & unit per transaction
Deploy resource to match skill/experience & customer requirements
Adopt tools & processes to improve employee efficiency & increase productivity
Understand and support budgetary requirements to increase the store profitability
Manage & maintain a safe working environment for customers and employees
Maintain compliance of all company policy & procedures including health and safety and employment legislation
Partner with the operations manager and implement action plans to minimize shrink and improve store compliance
Leadership
Manage and inspire the team to deliver results by driving the RL Selling Culture
Communicate, engage and energize the team to maximize performance service metrics e.g. employee survey, forsee results
Hire, coach and develop a high performing team to deliver outstanding results
Manage talent talks and appraisals and provide regular constructive feedback
Recognize and reward great service and performance
Manage teams adherence to the brand dress & grooming standards to ensure representation as brand ambassadors
RL Selling Culture
Lead by example and coach the team to deliver the RL Selling Culture model to an exceptional level.
Deliver Brilliant Briefings that focus on the RL Selling Culture
Create a customer first culture within all store activities
Observe, coach and share product knowledge coach selling skills to drive key metrics: sales, conversion and units per transaction
Optimize opportunities to increase sales, customer data capture & increase customer loyalty
Brand presentations and Operational Efficiency
Deliver brand visual proposition guidelines are executed to an exceptional level
Influence the visual presentation strategy through commercial thinking
Build brand understanding coaching team with visual mechanizing skills
Provide feedback & ideas to influence product presentation & product ranging to increase sales
Ensure 100% retail standards are consistently maintained
Demonstrate a good understanding of product seasonality, concepts, key volume lines to support the commercial actions & drive sales.
Experience, Skills, and Knowledge
- Work autonomously and give proactive guidance to team in a fast paced and dynamic environment
- Lead and empower the team to put the consumer at the heart of what they do
- Consistently demonstrates the RL Way and Cultural Focus Area’s
- Excellent sales skills (actively engage with customers to promote sales and offer best in class shopping experience)
- Coach and lead team to provide exceptional performance
- Able to prioritize workload, meet tight deadlines and specified standards
- Excellent organizational, planning and time management skills
- Ability to manage and implement change
- Excellent communication skills and the ability to engage, motivate and influence direct team and others
- Commitment to their own continuous development and supporting others
- Required language: English + local language
- Computer skills: MS Office